This page from the Border Morning Mail in December 1983 formed part of a major promotion for summer in Falls Creek. It features several images and advertisements for a range of popular accommodation and activities. These include Nelse Lodge, Koki Alpine Lodge, Cedarwood Alpine Lodge, Sundance, Frying Pan Inn and Falls Creek Hotel. A wide range of activities were promoted with swimming, fishing, bushwalking, windsurfing, one day horse rides or five day horseback safaris all on offer.This item is significant because it demonstrates how the Falls Creek area was promoted in the 1980s summer seasons.A black and white promotion of Falls Creek in the Border Morning Mail. It includes images and advertising of several prominent Falls Creek Lodges and other activities.falls creek summer, falls creek accommodation, falls creek publicity

This publication was developed by the Falls Creek Resort Management Committee to promote activities and facilities at Falls Creek for the Winter Season 1999. It was a publication specifically focused on cross country skiers. This item is significant because it illustrates how Falls Creek has been marketed and promoted over time.A coloured fold out trail guide including a map of all trailsfalls creek trails, falls creek marketing, falls creek promotion, cross country skiing

This publication was released by the Falls Creek Tourist Area Management Committee during the 1969 snow season. It followed decisions to expand the accommodation and services to approximately double its size at that time. It was aimed at promoting the Resort in an effort to attract further interest and potential investment in this development.This brochure is significant because it documents the manner in which the Tourist Resort was prompted for investors.A fold out brochure with a skier on the front cover. The leaflet information about the size and location of Falls Creek including names of several lodges and a map of the Tourist Village on the back cover.Front cover: Falls Creek THE ALPINE PLAYGROUND OF VICTORIAfalls creek tourist resort, falls creek development, falls creek promotion

After World War II, the Kiewa Hydroelectric Scheme was started in the Kiewa River valley by the State Electricity Commission of Victoria. On land previously used only for summer cattle grazing in the natural alpine grasslands, the first ski lodge was built in 1948 by workers from the scheme. The first lift, a rope tow, was built in 1951 and the first chairlift in Australia was constructed there in 1957. Falls Creek Post Office opened on 9 June 1958 (with telegraph and telephone facilities only until 1964) .Despite strong opposition from the head of the Kiewa scheme, who didn't want tourists clogging up his roads and destroying his "dry" construction camps by bringing in booze, Falls Creek boomed as much as Hotham, partly owing to its relatively good access road. Early lodges included Bogong (c.1946), Skyline (1947), Albury (1949), Myrtleford (1949) and Dawn (c.1950).The souvenir postcard photographed and produced by an enterprising local businessman Mr S K Pearce, was produced as a memento for skiers and other visitors to the Falls Creek and Mt Beauty area to send to family and friends as a reminder of their visit to the region, or to keep as a personal souvenir. It presented an excellent promotional opportunity for enterprising local businessmen to promote the area to skiers and tourists near and far. It also presents an excellent pictorial history of the falls creek area around the late 1950’s to early 1960’sColour postcard folder (unused) containing 13 photographs of the Falls Creek ski area and surrounds. Inside cover has a brief description of the area and the services available to visitors Printed on front cover- FALLS CREEK SKI VILLAGE. Your Souvenir Folder Photo of skiing slopes of the village Inside front flap - a brief description of the Falls Creek area and the services available to visitors 1. Diana Lodge parking area and Spion Kopje 2. Winterhaven Lodge 3. Ski Hirage Centre and skiing slopes 4. Ski Lodges from main road 5. Nelse and Arundel Lodges 6. Day visitors’ shelter and parking area 7. Summit T-Bar lift 8. Spur T-bar looking towards Village and Spion Kopje 9. T-bar lower station and Snow Crystal Inn 10. ‘Akja’ rescue sled in use 11. Falls Creek road and Grand Coeur Lodge annex 12. Rope tows and beginner slopes 13. Back cover- Published by Nucolorvue Pty Ltd Mentone Vic. Printed in Australia For S.K.Pearce Pty Ltd Tawonga and Mt Beauty falls creek, snow, bogong high plains, victorian alps

Falls Creek Ski Resort developed during the construction of the Kiewa Hydro Electric Scheme built by the State Electricity Commission of Victoria. The first ski lodge was built in 1948 by workers from the scheme. The first lift, a rope tow, was built in 1951 and the first chairlift in Australia was constructed there in 1957. Falls Creek Post Office opened in 1958. Tourism was growing and being encouraged by local businesses.The souvenir postcard was produced by Mr S. K. Pearce a Mt Beauty businessman. It was a memento for skiers and visitors to the Falls Creek and Mt Beauty area to send to family and friends as a reminder of their visit to the region or to keep as a personal souvenir. It presented an excellent promotional opportunity for enterprising local businessmen to promote the area to skiers and tourists near and far. It also presents an excellent pictorial history of the Falls Creek area around the late 1950's and 1960's.Colour postcard folder (unused) containing 12 labelled colored photos of the Falls Creek ski area and surrounds with a blank 'page' entitled 'Correspondence' and another for the address.falls creek, skiing, snow sports, s. k. pearce, tourism, secv

Part of a yearly marketing and information material promoting Falls Creek ski region for the winter holidays. This is a small fold out guide to ski lifts, tariffs, ski runs and a map of Falls Creek. It also includes basic safety instructions and a promotion for the Frying Pan Inn.This item is important because it documents seasonal activities at Falls Creek Alpine ResortA small folded brochure promoting the Falls Creek Ski Lifts and Ski Schoolwinter sport, falls creek marketing, falls creek ski lifts

This item is promotional menu for Tia Maria at Sundance Inn Hotel in Falls Creek during the 1980s. The Hotel was later renovated and became known as the Falls Creek Country Club.This document shows the marketing material used during the 1980s, including the Sundance Inn logo, promotional content with Tia Maria as well as the illustration of the Sundance Inn, pre-renovations before it became the Falls Creek Country Club. A framed A4 size landscape drinks menu and recipe flyer for Tia Maria's. Red ink on paper, with Sundance Inn Falls Creek logo in top left corner, listed recipes in top right corner and illustration of resort bottom of page. SUNDANCE / INN / FALLS CREEK Suggests Tia Maria's / Winter Drink Collection A Resort for All Seasonfalls creek, hotels, tia maria, resort, winter dining, winter cocktails, cocktails, sundance inn hotel

Promotional material for Falls CreekBaseball cap with blue top and tan coloured peak, embroidered Falls Creek and logo on front of cap. Falls Creekfalls creek, falls creek memorabilia, falls creek clothing

A range of promotional material is produced every season for Falls Creek snow resort in Victoria.This item is representative of clothing used as promotional material.Black baseball cap with blue embroidered text on front - Where the Fun Falls! Falls CreekWhere the Fun Falls! / Falls Creekfalls creek, falls creek memorabilia, falls creek clothing

This brochure is part of the marketing program for the Victorian High Country in Northeast Victoria. It contains information on several locations. The cover bears an image of the mountains, the title and the slogan "One of the Victorias you haven't discovered yet". The brochure was jointly sponsored by the Victorian Tourism Commission, the RACV, the Alpine Resorts Commission Victoria and the Department of Conservation and the Environment.This item is important as it documents promotions for a popular region of Victoria surrounding Falls Creek.An A4 sized magazine titled 'Summer in the Victorian High Country" featuring images and text.victorian high country, falls creek marketing

This booklet is part of an annual promotional campaign for Falls Creek. It contains headings and sentences of information in Japanese, which reflects the increase in international tourism and marketing. It was designed by the Falls Creek Independent Property Owners, Victoria. The information panel on the back cover indicates it was part of Australia's Southern Region Tourism Promotion C/O Australian Tourism Commission in Tokyo, Japan.This item is important as it documents seasonal activities at Falls Creek and a changing approach to international marketing. An A4 sized marketing booklet, including images and advertising information printed on glossy paper. This publication includes headings and short lines of texts in Japanese script.falls creek marketing, falls creek information, falls creek international tourism, falls creek holiday brochures

This item is from the private collection of George Shirling of Red Onion, Falls Creek. It is an early souvenir from Falls Creek Ski Village. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. In 1981 he graduated in sport psychology and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it is representative of changes in Falls Creek promotional material and souvenirs over time.A hessian belt with plastic and metal buckle. Woven into belt: SKI FALLS CREEK On Buckle: SKIgeorge shirling, nissen lodge

This item is from the private collection of George Shirling of Red Onion, Falls Creek. It is an early souvenir from Falls Creek Ski Village. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. In 1981 he graduated in sport psychology and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it is representative of Falls Creek promotional material.A Falls Creek Sticker printed in black on a purple and white background and including the Falls Creek logo on the right hand end. SKI FALLS CREEK plus logo Come up and ski us sometime!george shirling, ski falls creek, falls creek souvenirs

This item is from the private collection of George Shirling of Red Onion, Falls Creek. It is an early souvenir from Falls Creek Ski Village. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. In 1981 he graduated in sport psychology and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it is representative of Falls Creek promotional material.A Falls Creek Sticker printed in black on a yellow and white background and including the Falls Creek logo on the right hand end. SKI FALLS CREEK plus logogeorge shirling, ski falls creek, falls creek souvenirs

This item is from the private collection of George Shirling of Red Onion, Falls Creek. Arundel was built by Julian Newton-Brown who arrived at Falls Creek in 1957. He had studied Pharmacy at Melbourne University. After developing a love for the mountains, Julian moved to Mt. Beauty and then Falls Creek. He worked for the SEC in the test laboratory at Rocky Valley reading weather instruments. By working several jobs, Julian was able to build a small lodge of 10 beds named “Arundel”, located at 18 Slalom Street, Falls Creek. The lodge is now the “Elk at Falls”. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This flyer is significant because it was part of the early marketing for Arundel Lodge, Falls Creek A black and white promotional flyer for Arundel Lodge, Falls Creek.george shirling, arundel, julian newton brown, accommodation falls creek

This item is from the private collection of George Shirling of Red Onion, Falls Creek. The article is a flyer for the promotion of the release of his book "Exploding Sports Myths" in August 2010. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it documents the publication of a book written by George Shirling.An article promoting the release of "Exploding Sports Myths" by George Shirling in August 2010. "For thirty years George has observed and listened to scores of players, athletes and coaches up to international level, including the Australian Winter Olympic Team, the NSW 'Waratahs', ACT 'Brumbies', and the 'Wallabies' rugby union teams. His experience is long, his perspective unique. Some may not like what he has to say, but few who are genuinely engaged in sport can afford to ignore him."george shirling, falls creek, exploding sports myths

These items are from the private collection of George Shirling of Red Onion, Falls Creek. This advertisement was featured in The Australian Ski Yearbook 1937. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it contained promotional material for Australian Ski Resorts and also honoured Cleve Cole.A black and white advertisement for Skiing in Victoria. It is accompanied by a detailed sign which explains key items in the publication. This edition of the Australian Ski Year book also contains an account of the death of Cleve Cole on 19th August 1936. Cleve Cole was ever an adventurer, and his passion for skiing led him, year after year, to pioneer new runs and open up new country. He pushed hard for the development of Mt. Bogong as a "skiing resort". After his death £500 was sought to build a "substantial stone building on Mt. Bogong which would give access to really excellent ski runs on the highest mountain in the State". Today, the Cleve Cole Memorial Hut (altitude 1,760m) stands 4kms south of Mt. Bogong, about 15kms NE of Falls Creek across the Big River. Cleve Cole's death led to the Victorian Government making a grant of £50 for the erection of snow pole lines on Mt. Bogong so that "all those who desire will now be able to spend a holiday in Victoria on Mt. Bogong" (Australian Ski Year Book 1937, page 55)ITEM No. 2 The Australian Ski Year Book 1937 "For Perfect Skiing in Victoria... THIS WINTER!" (advertisement page xxxi) george shirling, falls creek, the australian ski yearbook 1937, cleve cole hut

This item is from the private collection of George Shirling of Red Onion, Falls Creek. This brochure was the first promotional material jointly published by operators at Falls Creek. The attached label makes reference to many pioneers of the Falls Creek Village. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This poster is significant because it was the first joint promotional material used to market Falls Creek in 1966.A coloured information brochure for Falls Creek including a map and images. It has been made into a poster for display. A typed label is attached. On label: ITEM NO 56 This was the first piece of publicity ever, promoting all of Falls Creek under one banner. Photographs and copy were by Rennie Ellis (author of "Life's a beach", etc) and if you look closely see you will see - Sigi Haberzetti, Geoff Henke, Loma Dunkley, Bill Bridgford, Walter Erlacher, Hans Fisher, George Shirling, Julie Oliver, Helmut Fend, and Superman. george shirling, falls creek marketing, falls creek 1966

These items are from the private collection of George Shirling of Red Onion, Falls Creek. This poster was a major component of the Victorian Tourism promotion in 1962. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it was part of a major marketing program for the Victorian Tourism Board to promote the Victorian Alpine Area.A colour poster including a photo of a snow covered mountain in the top section and a group of skier at the bottom. The text is printed in black between the images. The poster is accompanied by an exhibition display sign.Across centre of poster: VICTORIA'S WINTER WONDERLAND ' On Display Card: 'VICTORIA'S WINTER WONDERLAND Falls Creek has a charm all its own, a charm it owes in part to the fact that is within the State Electricity Commissions territory" The Victorian Government Tourist Bureau, 272 Collins Street Melbourne c. 1962victorian tourism board, high country marketing

This item is from the private collection of George Shirling of Red Onion, Falls Creek. It is a proof for a poster by James Northfield. Northfield (1887–1973) was an Australian graphic artist best known as the designer of a series of posters for the Australian National Travel Association, promoting holiday destinations across the country. George Shirling arrived in Falls Creek in 1962. He engaged Phil Nowell to build the original Koki Alpine Lodge which opened in 1965 with 14 beds. George operated the lodge with Michael “Baldy” Blackwell as manager. He also graduated in sport psychology in 1981 and was invited to become team psychologist for the Australian Winter Olympic team which went to Albertville, France, in 1992. He later owned the Red Onion Chalet. George credited the success of Koki to “Baldy” Blackwell. “Baldy” and Phil Nowell started the Trackers Mountain Lodge in partnership during the 1980s. In 1971 George sold Koki Lodge to Sigi Doerr. In 2024 the renamed Koki Alpine resort remains a highly popular destination in Falls Creek. George Shirling passed away on 27th February 2023. He had remained actively involved in Falls Creek and was generous with his time and knowledge, always an amazing supporter of The Falls Creek Museum and Falls Creek Village.This item is significant because it is representative of the posters created by James Northfield, Australia's best know graphic designers. Artist's proof of an historical ski promotion poster. It features 2 skiers preparing to descend the slope and 3 other people in the background, one carrying a toboggan. The poster has been mounted in a wooden frame and is accompanied by a sign.On Poster: Visit the Victorian Alps On Sign: ITEM Νο. 55 "Visit the Victorian Alps" 1931 Poster Historical travel poster artist's proof from the original design by James Northfield in 1931. Signed by the artist - Fay Plamka.george shirling, falls creek, victorian alps, james northfield