This piece of cloth came from the Fletcher Jones factory in Warrnambool. David Fletcher Jones (1895-1977) served in the First World War and in the 1920s set up as a travelling hawker selling drapery in the Western District of Victoria. In 1924 he leased three shops in Liebig Street, Warrnambool and in 1928 he moved to the Koroit/Liebig Streets intersection with his Man’s Shop. He manufactured men’s clothing on site. In 1931 he moved the business into a new two-storeyed building on the site. He opened a Fletcher Jones shop in Melbourne in 1946 and in 1948 a factory was established in Warrnambool. In 1951 the business of Fletcher Jones and Staff was established. The company expanded and became known Australia- wide, firstly for the production of men’s trousers and later both men’s and women’s clothing. By 2011 the Warrnambool factory was sold and the company was dissolved. This piece of material is of interest as an example of the cloth used in the Fletcher Jones factory in Warrnambool. The Fletcher Jones clothing company, known Australia-wide, was one of the important industries based in Warrnambool in the 20th and early 21st centuryThis is a bolt of check corded material in grey and blue tonings. It is stained in various places.fletcher jones clothing stores, warrnambool, history of warrnambool

These trousers have been made by Fletcher Jones and Staff. This business was established by David Fletcher Jones (1895-1977) in 1924 when he leased three shops in Liebig Street, Warrnambool. In 1928 he moved his business to the main retailing area near the Liebig Street/Koroit Street intersection. In 1931 a shop built to Fletcher Jones’ requirements was erected and by 1938 he had a staff of 40. By 1945 FJ trousers were sold in 123 stores in Victoria and in 1948 the Fletcher Jones factory was established in Flaxman Street Warrnambool, officially named Pleasant Hill. In 1951 the company became Fletcher Jones and Staff and by the mid 1970s the staff had 75% ownership. By this time FJ and Staff had become one of the largest clothing manufacturers in Australia with 55 shops and almost 3000 employees. The range of clothing was enlarged to include both men’s and women’s wear. In the 1980s, after the death of Fletcher Jones, the abolition of import tariffs and the availability of cheap imported clothing caused the Fletcher Jones Company to decline and to be sold to a Geelong company. By 2011 all Fletcher Jones shops had closed. These trousers are of great interest as they are a product of a Warrnambool business that was nationally and internationally known in the 20th century for its quality men’s wear, especially the Coverdine brand trousers. The Fletcher Jones business remains one of the most important businesses, (if not the most important), that ever existed in Warrnambool. It employed a great number of local people in the second half of the 20th century, and is remembered with great fondness by many people in the city and surrounds today. The Fletcher Jones Gardens at the Factory site are still maintained today and are a tourist attraction in the city. These are a pair of brown Fletcher Jones trousers made of Coverdine material (87.5% wool with nylon). There is some lining around the waist area and the legs are turned up at the end with some leather binding inside the bottom legs. The waist band is stiffened and is fastened with a metal clip and two buttons. The waist band has two adjustable areas using tabs and two buttons each side. The back pockets also have buttons.fletcher jones and staff, coverdine fletcher jones trousers, history of warrnambool, david fletcher jones

Fletcher Jones Clothing Factory was a key industry in Warrnambool from 1948 to its closure in 2005. The business was founded by David Fletcher Jones (1897-1977), a clothing manufacturer and retailer who worked as a hawker in the Western District following service with the A.I.F. in World War One. In 1924 Fletcher Jones opened three shops in Liebig Street selling men’s wear, hosiery and linen and operating a small tailoring business. He moved his shop to another location in Liebig Street and began to concentrate on men’s trousers production. In 1946 he opened a shop in Collins Street in Melbourne and eventually had stores and factories all over Australia. In Warrnambool he opened his factory at Pleasant Hill in Flaxman Street in 1948 and became a major Warrnambool employer, with over 1000 employees at one time. He transformed his business into a co-operative, with the name, ‘Fletcher Jones and Staff’ registered in 1947. The business diversified into other ranges of clothing for men and women but failed to compete with cheaper overseas clothing imports and the factory and shops were closed in the early 21st century. 001143.1 Project Book. This project book tells the story of the establishment and development of the Fletcher Jones company across the various stores which were established in Melbourne, Adelaide, Sydney, Geelong and Hobart. It explores the philosophy behind the business and milestones achieved and the factory gardens. The book itself provides an example of schoolwork completed in the mid 20th century. 001143.2 Booklet: Plusites: This is a staff booklet which has items of interest relating to staff such as births deaths and marriages. It tells of renovations and happenings in regard to the various shops around the country as well as trading figures. It tells of the royal visit of 1954 and other social events and items of interest around the various shops. 001143.3 Flyer :The text on this flyer also tells the story of the development of the Fletcher Jones brand to the point where there in the year2000 retail expansion was still happening but the Warrnambool workforce had shrunk from over 1000 at the peak to approximately 200. The company had commenced importing a range of clothing by this time These three items present different views of a company which was an important part of industry in Warrnambool for over 60 years in the latter part of the 20th century. The founder was one of Warrnambool’s most well respected people and many district people had connections to the firm. 001143.1 Project Book. Brown mottled card cover with cream insert for personal details. Back cover plain cream. It contains a student’s project work on the Fletcher Jones company. Some is handwritten and also contains a number of black and white photographs throughout the book. A coloured map of Australia is in the middle pages. 001143.2 Booklet: Plusites. White light card cover with dark blue text and diagram. Bottom left of page has a map of the coastline of Victoria. 20 pages. 001143.3 Flyer. Advertising Flyer re factory direct sales at Warrnambool. Black text with maroon border and Fletcher jones logo at the bottom and 4 photographs at the top. 001143.1 Project Book. T Cronin 4B WHS 001143.2 Booklet: Plusites. Vol 1 No 1 June 1954. 001143.3 Flyer fletcher jones, warrnambool history, fletcher jones and staff pty ltd

David Fletcher Jones commenced his tailoring and hawking business in the 1920’s. The business expanded through the decades to become the main manufacturing employer in the city of Warrnambool. The business moved from Liebig Street around 1947 to a site in East Warrnambool which was once an old quarry. The factory which was built at “Pleasant Hill” manufactured quality clothing, initially men’s trousers, suits which expanded in later times to include ladies’ wear. A network of stores was opened throughout Australia to sell the garments. A common item linked to a significant business and personality of Warrnambool.Fletcher Jones Factory held a significant place in the economic development of the city. The Fletcher Jones Gardens remain a significant landmark in the cityBlack plastic coat hanger with metal hook. Fletcher Jones in gold lettering below the hook.warrnambool, fletcher jones, pleasant hill, fletcher jones gardens, coathanger

These are samples of the material used at the Fletcher Jones Factory in Warrnambool to make garments for men (suits, trousers, shorts) and women (suits, slacks, skirts, shorts). Fletcher Jones Clothing Factory was a key industry in Warrnambool from 1948 to its closure in 2005. The business was founded by David Fletcher Jones (1897-1977), a clothing manufacturer and retailer who worked as a hawker in the Western District following service with the A.I.F. in World War One. In 1924 Fletcher Jones opened three shops in Liebig Street selling men’s wear, hosiery and linen and operating a small tailoring business. He moved his shop to another location in Liebig Street and began to concentrate on men’s trousers production. In 1946 he opened a shop in Collins Street in Melbourne and eventually had stores and factories all over Australia. In Warrnambool he opened his factory at Pleasant Hill in Flaxman Street in 1948 and became a major Warrnambool employer, with over 1000 employees at one time. He transformed his business into a co-operative, with the name, ‘Fletcher Jones and Staff’ registered in 1947. The business diversified into other ranges of clothing for men and women but failed to compete with cheaper overseas clothing imports and the factory and shops were closed in the early 21st century. These pieces of material are of some interest as examples of the materials used in one of the most important businesses in Warrnambool and one that was of national significance for many decades. The Fletcher Jones label was well-known throughout Australia and Fletcher Jones himself was a prominent person in Warrnambool’s history, not only for his business interests but also for his philanthropy, his advocacy of business co-operatives and his support for many Warrnambool institutions. The Fletcher Jones Factory Gardens are still today a feature of Warrnambool and a tourist attraction. These two packets contain samples of materials used at the Fletcher Jones factory in Warrnambool. One packet (VC000690.1) contains four pieces of woollen material, one grey striped, one grey weave, one navy and one green, red and white tartan. The other packet (VC000690.2) contains two pieces of woollen grey and navy material and five small woollen samples of dark grey, light grey, navy, beige and blue and grey check material. warrnambool, industry