This publication introduces marketing to museums and gallery staff and volunteers who would like to know more about it and assistance in ensuring that marketing is used to its full advantage.This publication introduces marketing to museums and gallery staff and volunteers who would like to know more about it and assistance in ensuring that marketing is used to its full advantage.museums - australia, exhibitions, marketing, (dr.) (ms) sharron dickman

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as 'customers'; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing and thinking to bear on the museum sector taking into account both commercial issues and social missions it involves. carefully structured to be highly accessible the book offers.museums -- marketing, global marketplace

Set of documents collected by Mike Ryan of the transfer of tram SW 6 965 from Melbourne to Denmark and its launch by Princess Mary during May 2006. .1 - Danish Tramway Museum Magazine - "By Trafik" - Feb. 2006 containing an article in its shipping to Arhus by Yokohama ex Melbourne along with some printed notes on the transfer within the magazine. .2 - ditto - Jun 2006 - with the launch of the tram by the Prince and Princess with a translation of the article. .3 - Museum marketing brochure featuring 965 on the front along with a translation note. .4 - Museum Catalogue of its tramcars .5 - Museum Annual report for 2005. .6 - Danish newspaper cuttings for 23 May 2006 on the launch of the tram. .7 - ditto for 24 May 2006. .8 - photocopy of an article in Lloyd's list for 6-1-2006 on the shipping of the tram. Three Museum Postcards; .9 - view of 965 at the Museum .10 - View of the launch function - 23/5/2006 .11 - Photo of Copenhagen tram 575.trams, tramways, disposal, denmark, museums, tram 965

HK is a major German Arms Manufacturer. This book appears to be of a marketing nature during German Membership of NATO in the 1960's. Part of the William (Bill) Thomason Collection. Refer Cat No. 4136P.Green folder containing pictures, descriptions and specifications of various Heckler & Koch (HK) Weapon Systems. Covering their range of rifles and machine guns which includes detailed pictures of parts of each weapon and are relating to post WW2 period during NATO. Folder is bound and stapled with writing on front in white. Some inside pages are folded over.On front inscribed "HK HECKLER & KOCH GMBH".collection of william (bill) thomason, book, german weapons

These two photos were most likely taken in the volleyball court area of the Army Survey Regiment, part of the grounds of Fortuna, Bendigo, in c1989. The occasion was probably to farewell SSGT Kevin Boehm, who was a cartographic draughtsman, after 22 years of service in the ADF. It is likely Bendigo Toyota was approached to loan their miniature Toyota Tarago; a vehicle used for marketing purposes. The novelty of this quirky “drive past” event was that Kev was well known as a part-time car salesman and often took the opportunity of assisting new staff in buying a car. Kev was a qualified pilot and often took time on weekends to take unit staff and their families on recreational flights over Bendigo and Albury-Wodonga. His other claim to fame was he was “charge happy”, a tendency to prefer charges against offending soldiers rather than offer them a warning.These two photos were most likely taken in the volleyball court area of the Army Survey Regiment, part of the grounds of Fortuna, Bendigo, in c1989. The photographs were on 35mm negative film and were scanned at 96 dpi. They are part of the Army Survey Regiment’s Collection. .1) and .2) - Photo, black & white, c1989, SSGT Kevin Boehm. No personnel are identifiedroyal australian survey corps, rasvy, army survey regiment, army svy regt, fortuna, asr

This book focuses on the minute books of the Monbulk Progress and Fruit Growers Association from 16 October 1918 and explores the background to, and the significant issues and events reflected in the minutes eg. industrial relations, transport, marketing and corruption. The memoirs of George A'Vard relate his experiences in growing and carting raspberries.Soft cover bookmonbulk historical society, monbulk progress and fruit growers association, george a'vard

Items are part of a One man 24 hour ration pack..1) Tin diced two fruits, 140 g weight. .2) Tin chicken & vegetables, 185 g weight. .3) Tin steak & eggs, 165 g weight. .4) Tube sweetened condensed milk, 71 g net weight. .5) Tube butter concentrate 28 g net weight.military equipment - provisions, passchendaele barracks trust, rations

Digital Image of a sales flyer/Map of a land sale called Auravale Estate, Menzies Creek non-fictionmarketing flyer for 1923 land sale in Menzies Creek, titled Auravale Estate

Vegemite hit the market in 1923 but failed to sell. In 1928 the company renamed its spread Parwill to compete against the top-selling British import, Marmite but Parwill flopped too. In 1922 the Fred Walker Company hired a chemist, Percy Callister, to develop a useful food from vitamin-rich used yeast being dumped by breweries. Using enzymes to split open the yeast cells, Callister extracted the contents and blended them with vegetables and salt into a sticky black paste with a sharp taste. They tried the Vegemite name again and gave the product away with Walker cheese products and a couple of cars as prizes before Australians finally fell for it. In 1939 Vegemite was officially endorsed by the British Medical Association as a good source of Vitamin B and was included in Australian Army rations during World War II. Buyers were now assured of the nutritional value of Vegemite, which has been a market leader ever since. The Fred Walker Company became the Kraft Walker Cheese Co. Pty Ltd in 1926 and Kraft Foods Limited in 1950. (from Powerhouse Museum) This type of jar was used to package Vegemite between 1935 and 1945. Vegemite has been an 'Australian icon' since World War II when it was recognised as one of the world's highest food sources of vitamin B. It was sent to war with the troops and rationed at home. The marketing strategy that put Vegemite in 9 out of every 10 Australian homes in the 1940s, 50s and 60s emphasised the value of Vegemite to children's health. A cylindrical Vegemite jar made of white opal glass. It has a threaded rim and two mould seams. On the base - AGM Vegemite V879

Taken in 1990, this photograph depicts a row of shops in Beechworth, with the shopfront of watchmaker and jewellers, William Turner and C.F. Falck, in the foreground, and newsagent and bookseller James Ingram's shop in the background.This photograph is of social significance to the Beechworth community in depicting the Street of Shops, the creation of curator, Roy Harvey, which opened in 1979 at Burke Museum. According to the Indigo Shire Council webpage for Burke Museum, this addition 'began a new period of collecting with Roy Harvey calling to the community for donations. The response resulted in an influx of material adding to the town history/ development and local identities collections. The Shops and their contents reflect another period in museology.' The historic shopfronts in this image portray those of local settlers, William Turner and CF Falck's Watchmaker and Jeweller store, and James Ingram's news agency and bookshop. William Turner was originally a goldfields official who became a commissioner on the Ovens goldfield, and later a resident warden, at times performing magisterial duties and chairing the Local Court. Charles Frederick Falck, born in Korlin, Germany, in 1833, a skilled watchmaker and jeweller, ran the jewellery business from 1862. Along with William Turner and Melbourne barrister, George Milner Stephen, he prepared a dazzling display of gems and jewellery from Beechworth for the Royal Society's Exhibition in Melbourne in 1865. This act signposted Beechworth's progress as a nineteenth-century gold rush town with a population of around 3000. In the mid-1850s, newsagent James Ingram established a newsagency and supplied papers and stationary to the goldfields. He and bookseller R.T. Vale stocked a wide range of literary, historical and religious works, textbooks, periodicals and newspapers, as well as hosting a reading and writing room on Camp Street{?}. James Ingram was a 'devoted instigator and supporter of the town's welfare institutions', who raised funds for to establish a hospital, primary school and benevolent asylum, and assisted people who'd fallen on hard times with his wife. He was also a mainstay of the early Baptist church, holding meetings in his house. He died in 1928, six weeks short of his 100th birthday. Ingram's Rock, north-west of Beechworth near where he lived in later life, was named after him. Colour rectangular photograph printed on matte photographic paper.Obverse: FALCK 1880 / maker & Jeweller/ WARDENS OFFICE/COACHING OFFICE/ EST. ??55/ ????ON HOUSE/ JAMES INGRAM/ NEWS?????? AND BOOKSELLER/ TOYS visible above shopfront in left foreground. Reverse: Catalogue item number 3305 pencilled in top right-hand corner.beechworth, beechworth historic shops, william turner, cf falck, james ingram, turner and falck watchmaker and jeweller, james ingram newsagent and bookseller, burke museum, promoting settlement, marketing and retailing, living in country towns, making regional centres, preserving traditions and commemorating, beechworth founders, victorian gold rush towns, beechworth pioneers, ingram's rock, 1860s beechworth, street of shops, roy harvey

This photograph features three display board sections showing information and photographs from 'The Harvest' exhibition inside the Burke Museum at Beechworth in 1999. The boards are titled 'To the Market' and 'Orchards'; the accompanying text cannot be read. The two accompanying photographs depict a man and woman picking fruit.This photograph is of social significance to Burke Museum and the Beechworth community, documenting an exhibition, The Harvest, held in 1999 to communicate the importance of agricultural development, specifically of orchards, in the area. The expansion of vineyards and horticulture in the Beechworth district followed gold rush prosperity in the mid-1850s, with nearly ninety acres of gardens and small farms under vineyards by 1865. There were 400 Chinese market gardeners and hawkers in the area in 1868. The growth of agriculture in the Ovens district in the mid -1860s led to advocacy by local farmers for the extension of railway infrastructure from Melbourne to improve access to distant markets.Colour rectangular photograph printed on matte AGFA photographic paper.Obverse: TO THE MARKET / ORCHARDS/ Reverse: 2856beechworth, burke museum, promoting settlement, living in country towns, making regional centres, preserving traditions and commemorating, farming and agriculture, orchards, exhibitions, burke museum exhibitions, fruitpicking, building local economies, transforming land, victorian agricultural history, marketing and promoting agricultural products, growing fruit and vegetables, the harvest exhibition, harvests, vineyards, victorian gold rush towns

This photograph was taken in 1999 at 'The Harvest' exhibition at the Burke Museum for members of Baking Industry Victoria. The grain mill, manufactured by B.M. Purshouse in Wolverhampton, England, was of special interest.This photograph is of primary social significance to the Beechworth community because it depicts a 19th-century grain mill, manufactured by B.M. Purshouse in Wolverhampton, England, which was probably used at flour mills in the Ovens District, such as that at Tarrawingee, which opened in 1866. The purchase of agricultural machinery such as the grain mill accompanied the expansion of agriculture, including grain growing, in the Ovens District following the gold mining prosperity of the 1850s. This photograph may be of interest to researchers who wish to observe an image of the Purshouse grain mill.Colour rectangular photograph printed on matte AGFA photographic paper.Obverse: THE HARVEST / THE HARVEST Reverse: 2854beechworth, burke museum, promoting settlement, living in country towns, making regional centres, preserving traditions and commemorating, farming and agriculture, exhibitions, burke museum exhibitions, building local economies, transforming land, victorian agricultural history, marketing and promoting agricultural products, the harvest exhibition, harvests, victorian gold rush towns, grain mill, bm purshouse, crops and grain, baking industry victoria

Horace Monshing was born in Beechworth in 1935. In this oral history, he relates his understanding of the life of his Grandfather, Peter Monshing (Munshing), as a Chinese immigrant to Australia in the mid-nineteenth century, as well as his life as the last descendent of Chinese goldminers to live in Beechworth. While Peter, who was originally from Hong Kong, was not a particularly successful goldminer, he was a very talented gardener, and made his living growing a market garden and selling the produce. He died in 1947 in his nineties, in the same year that Horace and his parents moved to Myrtleford. Horace relates the discrimination he faced as a child based on his grandfather’s ethnicity, as well as how his grandmother, mother and wife have all faced discrimination for marrying into a family with a Chinese name. This oral history recording was part of a project conducted by Jennifer Williams in the year 2000 to capture the everyday life and struggles in Beechworth during the twentieth century. This project involved recording seventy oral histories on cassette tapes of local Beechworth residents which were then published in a book titled: Listen to what they say: voices of twentieth century Beechworth. These cassette tapes were digitised in July 2021 with funds made available by the Friends of the Burke. Mr Horace Monshing’s account of his life in Beechworth and Myrtleford and the local area during the 20th century, as well as his understanding of his grandfather, Peter Monshing’s life as a Chinese immigrant in the mid-nineteenth century, is historically and socially significant to the cultural heritage of the region, especially as it relates to Chinese settlers in the region. He details the discrimination he and his family have faced as the result of being related to a Chinese immigrant, as well as describing his life in general. This oral history account is socially and historically significant as it is a part of a broader collection of interviews conducted by Jennifer Williams which were published in the book 'Listen to what they say: voices of twentieth-century Beechworth.' While the township of Beechworth is known for its history as a gold rush town, these accounts provide a unique insight into the day-to-day life of the town's residents during the 20th century, many of which will have now been lost if they had not been preserved. This is a digital copy of a recording that was originally captured on a cassette tape. The cassette tape is black with a horizontal white strip and is currently stored in a clear flat plastic rectangular container. It holds up 45 minutes of recordings on each sideMr Horace Monshing / peter monshing, peter munshing, horace monshing, monshing, munshing, beechworth chinese community, chinese immigration, chinese community, chinese miners, immigration, gold rush immigration, beechworth goldfield, marketing and promoting agricultural products, market garden, garden, racism, discrimination, oral history, jennifer williams, myrtleford, eurobin, beechworth primary school, beechworth state school., school, listen to what they say: voices of twentieth century beechworth, listen to what they say, burke museum

BHS CollectionNine typed pages of notes on a preliminary draft for a brochure on the Bendigo Diggings. First part is the objective which is to preserve the mining history and to have exhibits in the places they were used, e.g. quartz mining machinery exhibited in a quartz mining area, not on an alluvial field. Part B is historical notes on the area. Part C is the Site - Victoria Hill area. Part D is Stage One which consists of carpark area, technological museum, restaurant, mineral haulage line, picnic ground, earthworks and planting over the area. Part E is Stage Two which will consist of the open-air exhibits, in the area surrounded by the mineral haulage line, and the Central Nell Gwynne mine on the west side of the site. Part F is Stage Three which will consist of the winery, the steam tram track, the lake, the wildlife sanctuary and various buildings associated with gold mining. Part G is Costing with the prices to be filled in. Parts H and I are the Appeal and the Committee. Details to be filled in. Notes prepared by Albert Richardson.mining, marketing, victoria hill, victoria hill, the bendigo diggings - preliminary draft for brochure, aust national travel association, tullamarine jetport, emu bottom homestead, kyneton historical museum, chinese joss house, eaglehawk museum, whipstick scrub, cairn curran reservoir, castelmaine historical museum and market hall, national trust, ballarat hiatorical park, echuca's hopwood gardens, swan hill folk museum, gibson's mount alexander no 2 squatting run, captain brown, chief commissioner wright, hustler's reef, thomas hustler, mining board, drainage of reefs act 1862, first world war, bendigo amalgamated goldfields, second world war, sandhurst, w c vahland, battery trams, horse trams, steam trams, electric trams, central nell gwynne mine, theodore ballerstadt, george lansell, new chum hill, ballerstadt's open cut, 180 mine, new chum syncline battery, william rae, victoria quartz, wittscheibe's 'jeweller's shop', luffsman and sterry, gold mines hotel, adventure, bendigo and district tourist association, bendigo city council, bendigo branch of the royal historical society of victoria, professor brian lewis, school of architecture and building at the university of melbourne, taylor horsfield, lord robert cecil, south australian gold commissioner

Mrs. Beeton’s Book of Household Management, published in 1912, is “a guide to cookery in all branches” with several chapters on International cooking. The large volume includes Daily Duties, Mistress and Servant, Hostess and Guest, Marketing, Trussing and Carving, Menu Making, Home Doctor, Sick Nursing, The Nursery, Home Lawyer. The book has advertisements, illustrations and photographic plates in black and white, a double page coloured illustration of a large table setting, A newspaper clipping titled “Tasty Dishes” was also found between the pages. Book, Mrs Beeton's Book of Household Management. New Edition. Revised, Enlarged, Brought up to Date, and Fully Illustrated. Large book has green fabric covered boards front and back. Spine s dark red leather with gold embossed text and decorative design around text. Published by WARD, LOCK AND CO. LIMITED. London, Melbourne and Toronto in 1912. flagstaff hill, warrnambool, shipwrecked-coast, flagstaff-hill, flagstaff-hill-maritime-museum, maritime-museum, shipwreck-coast, flagstaff-hill-maritime-village, mrs beeton's, mrs beeton's book of household management, ward, lock and co. limited, early 20th century cookery book, household management, cookbook, beaton

This 'Dayton Scale' was used in a grocery shop in Moorabbin Shire in 20thC to measure grain, sugar, fruit, vegetables, lollies, etc as required by the shopkeeper for the purchase by customers. The Dayton Scale Company, originally known as the Computing Scale Company, built and marketed the first computing scale in 1891. It was part of the Computing-Tabulating-Recording Company formed in 1911, and became an IBM division in 1933. The Dayton Scale Division was eventually sold to the Hobart Manufacturing Company when IBM decided to stop marketing scales to retail stores. The Computing Scale Company of Dayton was operated from 1891-1914 by two businessmen from Dayton, Ohio who purchased patents on the recently invented computing scale. It was merged with other companies to become the forerunner company for IBM. On July 20 1897 Mr CC Hobart & Herbert L. Johnson formed the Hobart Electrical Manufacturing Company in Troy, Ohio USA. 1915 Hobart continues its growth into the World market, opening a sales office in Australia. Dayton grocery scales, capacity 2 pounds, Imperial Measure. It is made from white painted steel with a large metal scoop that sits on 2 steel rods attached to a balance beam connected to a recording mechanism that displays the ‘weight’ in a glass framed gauge. In window of glass framed gauge ; DAYTON SCALE CO. / OHIO USA ; Computed from 0 – 2LB in 1oz sections weights, measures, shops, scales. balances, grocery stores, early settlers, moorabbin, bentleigh, cheltenham, dayton scales company, ibm pty ltd., hobarrt electrical manufacturing company, hobart c.c., johnson herbert l, computing scale company ohio

Dawn commenced operations in the Melbourne suburb of Coburg, Victoria in 1917 under the name of Dawn Manufacturing Co. It was founded by four brothers named Blake, who were all engineers. The first products manufactured were vices. After the first world war, Dawn grew considerably and was selling its products all over Australia. They were very busy during the depression with each employee working 60-80 hours a week. During the second world war, Dawn was supplying vices and clamps to the Australian Defence Department along with munitions. In 1959, the company was taken over by the G.N. Raymond Group. The Dawn catalogue was expanded to now included a wide range of engineer's vices, woodworker's vices, plumber's vices & equipment, G-clamps, quick-action clamps and toggle clamps. In 1973, Dawn was acquired by Siddons Ramset Limited. In December 1991, Dawn became a unit of the United States owned Stanley Works Pty. Ltd. In November 1998, Dawn regained its 100% Australian ownership and now as a separate strategic business unit, began to improve and expand its manufacturing and marketing operations in Australia and overseas. Drill Press, Self-feeding, belt-driven. Embossed within the casting "Dawn Melb Australia Mfg".flagstaff hill, warrnambool, shipwrecked-coast, flagstaff-hill, flagstaff-hill-maritime-museum, maritime-museum, shipwreck-coast, flagstaff-hill-maritime-village, machinery, dawn drill press, drill press

This ceramic lid is from a Holloway’s Ointment pot. It was retrieved from the wreckage of the LOCH ARD. The vessel was laden with an up-to-date, high-value cargo, including luxury items intended for the Melbourne International Exhibition in 1880. Britain exported her manufactures to the Australasian colonies and the Americas. Holloway’s Ointment was one nineteenth-century pharmaceutical product that was advertised in both these markets. The price of this particular jar and its contents was printed on the label as “2S 9D” (2 shillings and nine pence). This value calculated to the approximate price in 2014, would be £51.31 (UK pounds and decimal pence) or $85 AU ― quite an expensive ointment. The label also shows a picture of a stone tablet with the inscription "IN POTS AT 1/½, 2/9, 4/6,11/-, 22/- & 33/- EACH”, which is most likely the alternative prices that the ointment was available for in differently sized containers. Holloway’s claims for his “great remedy” included the cure of sores, wounds, ulcers and boils, gout, rheumatism, diphtheria, bronchitis, influenza, sore throats, coughs and colds, “all varieties of skin diseases”, scrofula, ringworm, scurvy, “dropsical swellings” and liver disease, piles, fistulas, and internal inflammation. The salve cream was said to penetrate the skin when rubbed on; purifying internal tissues and organs, cleansing all bodily fluids particularly the blood, and eradicating all disease from the body. Purchasers were assured that if Holloway’s Ointment alone did not affect immediate cure, then the combination of it and Holloway’s Pills (sold separately) most certainly would. Thomas Holloway began manufacturing and marketing his miraculous ointment from premises at 244 Strand in the 1840s, moving to the more prestigious address of 533 Oxford in the late 1860s. The London address was an important part of his promotional appeal and was displayed prominently on the packaging of his products. Holloway’s attention to marketing is also observed in the pseudo-Classical emblems that decorated his containers. The sign of a snake curled around a staff is a longstanding and commonly recognised symbol of the physician’s power to heal. Similar reference on this lid is also being made to an ancient goddess of healing and her healthy young offspring. History of the Loch Ard: The Loch Ard got its name from ”Loch Ard” a loch which lies to the west of Aberfoyle, and the east of Loch Lomond. It means "high lake" in Scottish Gaelic. The vessel belonged to the famous Loch Line which sailed many vessels from England to Australia. The Loch Ard was built in Glasgow by Barclay, Curdle and Co. in 1873, the vessel was a three-masted square-rigged iron sailing ship that measured 79.87 meters in length, 11.58 m in width, and 7 m in depth with a gross tonnage of 1693 tons with a mainmast that measured a massive 45.7 m in height. Loch Ard made three trips to Australia and one trip to Calcutta before its fateful voyage. Loch Ard left England on March 2, 1878, under the command of 29-year-old Captain Gibbs, who was newly married. The ship was bound for Melbourne with a crew of 37, plus 17 passengers. The general cargo reflected the affluence of Melbourne at the time. Onboard were straw hats, umbrella, perfumes, clay pipes, pianos, clocks, confectionery, linen and candles, as well as a heavier load of railway irons, cement, lead and copper. There were other items included that were intended for display in the Melbourne International Exhibition of 1880. The voyage to Port Phillip was long but uneventful. Then at 3 am on June 1, 1878, Captain Gibbs was expecting to see land. But the Loch Ard was running into a fog which greatly reduced visibility. Captain Gibbs was becoming anxious as there was no sign of land or the Cape Otway lighthouse. At 4 am the fog lifted and a lookout aloft announced that he could see breakers. The sheer cliffs of Victoria's west coast came into view, and Captain Gibbs realised that the ship was much closer to them than expected. He ordered as much sail to be set as time would permit and then attempted to steer the vessel out to sea. On coming head-on into the wind, the ship lost momentum, the sails fell limp and Loch Ard's bow swung back towards land. Gibbs then ordered the anchors to be released in an attempt to hold its position. The anchors sank some 50 fathoms - but did not hold. By this time the ship was among the breakers and the tall cliffs of Mutton Bird Island rose behind. Just half a mile from the coast, the ship's bow was suddenly pulled around by the anchor. The captain tried to tack out to sea, but the ship struck a reef at the base of Mutton Bird Island, near Port Campbell. Waves subsequently broke over the ship and the top deck became loosened from the hull. The masts and rigging came crashing down knocking passengers and crew overboard. When a lifeboat was finally launched, it crashed into the side of Loch Ard and capsized. Tom Pearce, who had launched the boat, managed to cling to its overturned hull and shelter beneath it. He drifted out to sea and then on the flood tide came into what is now known as Lochard Gorge. He swam to shore, bruised and dazed, and found a cave in which to shelter. Some of the crew stayed below deck to shelter from the falling rigging but drowned when the ship slipped off the reef into deeper water. Eva Carmichael a passenger had raced onto the deck to find out what was happening only to be confronted by towering cliffs looming above the stricken ship. In all the chaos, Captain Gibbs grabbed Eva and said, "If you are saved Eva, let my dear wife know that I died like a sailor". That was the last Eva Carmichael saw of the captain. She was swept off the ship by a huge wave. Eva saw Tom Pearce on a small rocky beach and yelled to attract his attention. He dived in and swam to the exhausted woman and dragged her to shore. He took her to the cave and broke the open case of brandy which had washed up on the beach. He opened a bottle to revive the unconscious woman. A few hours later Tom scaled a cliff in search of help. He followed hoof prints and came by chance upon two men from nearby Glenample Station three and a half miles away. In a complete state of exhaustion, he told the men of the tragedy. Tom then returned to the gorge while the two men rode back to the station to get help. By the time they reached Loch Ard Gorge, it was cold and dark. The two shipwreck survivors were taken to Glenample Station to recover. Eva stayed at the station for six weeks before returning to Ireland by steamship. In Melbourne, Tom Pearce received a hero's welcome. He was presented with the first gold medal of the Royal Humane Society of Victoria and a £1000 cheque from the Victorian Government. Concerts were performed to honour the young man's bravery and to raise money for those who lost family in the disaster. Of the 54 crew members and passengers on board, only two survived: the apprentice, Tom Pearce and the young woman passenger, Eva Carmichael, who lost her family in the tragedy. Ten days after the Lochard tragedy, salvage rights to the wreck were sold at auction for £2,120. Cargo valued at £3,000 was salvaged and placed on the beach, but most washed back into the sea when another storm developed. The wreck of Lochard still lies at the base of Mutton Bird Island. Much of the cargo has now been salvaged and some items were washed up into Lochard Gorge. Cargo and artefacts have also been illegally salvaged over many years before protective legislation was introduced in March 1982. One of the most unlikely pieces of cargo to have survived the shipwreck was a Minton majolica peacock- one of only nine in the world. The peacock was destined for the Melbourne 1880 International Exhibition in. It had been well packed, which gave it adequate protection during the violent storm. Today the Minton peacock can be seen at the Flagstaff Hill Maritime Museum in Warrnambool. From Australia's most dramatic shipwreck it has now become Australia's most valuable shipwreck artifact and is one of very few 'objects' on the Victorian State Heritage Register.The shipwreck of the Loch Ard is of significance for Victoria and is registered on the Victorian Heritage Register ( S 417). Flagstaff Hill has a varied collection of artefacts from Loch Ard and its collection is significant for being one of the largest accumulation of artefacts from this notable Victorian shipwreck of which the subject items are a small part. The collections objects give us a snapshot of how we can interpret the story of this tragic event. The collection is also archaeologically significant as it represents aspects of Victoria's shipping history that allows us to interpret Victoria's social and historical themes of the time. Through is associated with the worst and best-known shipwreck in Victoria's history. The ceramic lid off a Holloway’s Ointment container, retrieved from the wreckage of the LOCH ARD. The artefact is white with the pale blue image of a woman (seated) and a child (standing). The woman is draped in a soft white robe and her throne is beside a pillar that is entwined by a serpent. The child points to an inscribed stone tablet he is holding on the other side of seated woman. The front face of the lid, at the base of the woman on the throne, bears the label “HOLLOWAY’S OINTMENT”. Below this, in smaller letters, is written “TRADE MARK” and “2S.9D.” On the stone tablet pointed to by the child is inscribed “533 OXFORD ST. LONDON”, and beneath this, “IN POTS AT 1/½, 2/9, 4/6,11/-, 22/- & 33/- EACH”.flagstaff hill, warrnambool, flagstaff hill maritime museum, shipwreck coast, flagstaff hill maritime village, great ocean road, loch line, loch ard, captain gibbs, eva carmichael, tom pearce, glenample station, mutton bird island, loch ard gorge, holloway’s ointment, ceramic lid, pot lid, nineteenth-century medicines, pharmaceutical marketing

Box of dip pen nibs made by William Mitchell Calligraphy dating back to late 19th or early 20th century when dip pens with steel nibs were the main writing instruments. The pen nibs are shaped to fit into a slot in the base of a wooden or Bakelite pen holder. The hole at the front of the nib is for collecting ink from a well, which is then stored in a reservoir at the back of the nib. The nibs are stamped with their nib size and Pedigree (what type of nib it is) and maker’s details. William Mitchell Calligraphy still makes these nibs today with a slightly difference finish. (ref: Sales and Marketing Director of William Mitchell Calligraphy in 2016). HISTORY of the Ink Pen Quills and ink were common writing tools until the early 19th century when the pen trade began mass producing steel nibs and pens. The steel nibs each have a hole in the middle that acts like a well for the ink. When the nib is dipped into the ink well the writer needs to ensure that it is dipped to only just past that well. India Ink was one of the most popular inks used with the nib pens, notable for its satin-like smooth flow. This ink is composed of a particularly fine carbon mixed with water; it can also be obtained as a dry stick that is then crushed and mixed with water as required. The Jewellery Quarter of Birmingham had the largest concentration of independent jewellers in Europe. Birmingham became the centre of the world’s pen trade for many years -, during the 1800’s over 100 factories, employing 1000s of skilled workers, manufactured the ‘Birmingham Pen’. ABOUT WILLIAM MITCHELL CALLIGRAPHY LTD.* (*The following text is quoted from the William Mitchell Calligraphy website) British based William Mitchell Calligraphy has been designing and manufacturing exceptional pens for almost 200 years. The William Mitchell heritage in making pen nibs began whilst working with his brother John Mitchell in the early 1820s. William Mitchell established his own business in 1825 to become one of the leading nib manufacturers and famous for lettering pens. Almost 100 years later William Mitchell merged with Hinks, Wells & Co, another pen manufacturer, to form British Pens, employing around 1000 people in the Bearwood Road area of Birmingham. During the early 1960s British Pens acquired the pen business of other pen manufacturers Perry & Co and John Mitchell, once again reuniting the two brothers. Joseph Gillott, who were famous for their artist drawing and mapping nibs, amalgamated with British pens in 1969. William Mitchell and Joseph Gillott established in Birmingham during the early part of the nineteenth century and [their products] are still proudly made here. British Pens were subsequently purchased by its current owner Byron Head, the owner of William Mitchell (Sinkers) in 1982, and was subsequently renamed William Mitchell (calligraphy) Ltd. Established in 1827 Joseph Gillott was one of the pioneers of mass steel pen nib manufacturing. The company was particularly strong in the American market, prompting Elihu Burrit, the American consul, to write “In ten thousand school houses across the American continent between two oceans, a million children are as familiarly acquainted with Joseph Gillott as with Noah Webster” (The compiler of the famous American dictionary). The company consequently received visits from many notable Americans, including president Ulysses S Grant. Email on file, from Mike Chappell, Sales and Marketing Manager, William Mitchell Calligraphy, “20161122 - William Mitchell re pen nibs” How to use a dip pen to create modern calligraphy, https://thepostmansknock.com/how-to-use-a-dip-pen-to-create-modern-calligraphy/ India Ink, Wikipedia https://en.wikipedia.org/wiki/India_ink birmingham Pen Trade, Wikipedia, https://en.wikipedia.org/wiki/Birmingham_pen_trade The Pen Museum, http://penmuseum.org.uk/ The early 19th century invention and later mass production of pen nibs such these in our collection had a large impact on education and literacy because the nibs could be produced in great numbers and affordable prices.Box of patent Mitchell nibs containing 48 "Pedigree" nibs. Box depicts picture of William Mitchell on lid, and picture of nib pen on lid and side. Made in Birmingham, England. Nib “0505 Wm MITCHELLS PEDIGREE ENGLAND” Box “PEDIGREE / MAINFOLD SLIP”, “WILLIAM MITCHELL / BIRM - - - - - - LOND” flagstaff hill, warrnambool, shipwrecked-coast, flagstaff-hill, flagstaff-hill-maritime-museum, maritime-museum, shipwreck-coast, flagstaff-hill-maritime-village, william mitchell calligraphy ltd, pen nib, writing implement, writing accessories, dip pen, birmingham manufacturer, communication in writing, mass produced pen nibs

Sign or advertisement used by the Ballarat Tramway Preservation Society on a bromide sheet with the tram logo of 33 (see item 8257), giving details of the Tramway operation and contact details. Prepared late 1970s. Used on marketing and advertising materials.Yields information about the BTPS and its advertising base.Sign or advertisement - Bromide sheetbtps, marketing, ballarat vintage tramway, logos

Sign or illustration used by the Ballarat Tramway Preservation Society and the Ballarat Tramway Museum on a bromide sheet with the tram logo of 33 with the destination of Carlton St. Prepared late 1970s. Used on marketing, posters, documents etc until the early 2000s.Yields information about the logos used by both the BTPS and the BTM.Sign or advertisement - Bromide sheetbtps, marketing, ballarat vintage tramway, logos, tram 33

Produced by the Museum to show tramway staff that the person has paid an admittance for example the horse tram, as well as being given a ticket. Produced by AAC.Demonstrates a method of showing tramway staff that the person has paid their admittance.Sheet of 6 printed 19mm wide Tyvek wristbands number 00001 to 00006 with an adhesive strip at one end. Has the BTM pictogram logo.btm, tickets, wrist bands, marketing

Set of 2 Digital Images of Frank Puls standing alongside a pull up banner of the BTM Marketing pamphlet which featured Frank asking for "Fares Please! stand with No.27 in the background. Taken by Warren Doubleday 30/10/2004.trams, tramways, btm, pamphlets, marketing, depot, tram 27, frank puls

Pamphlet advertising the Museum, with a sketch of tram 40, with the name "Ballarat Tourist Tramway" on the rear and giving visiting details and fares. Has a map on the rear showing the location and track along Wendouee Parade. See item 6296 for an earlier example. Yields information about BTPS Marketing c1975.Duplicated quarto sheet two sided on white paper.tramways, ballarat, btps, map, drawings, sketches, fares, operations

Pamphlet used to market the Museum featuring tram 27 with swans in the view. Gives details of location, opening hours, the new Museum building. Has photos of trams 26, 407 and a conductor handing out tickets.Yields information about the marketing of the Museum and its publications.Printed single sheet pamphlet DL card, advertising BTM Vintage Tramway, titled "Ballarat Vintage Tram Rides" 4 copies held.btm, ballarat, tramways, pamphlet, tram 27, marketing

Colour printed postcard of five Birney trams lined up in Tramways Ave, lead by No. 11. Postcard has title "Bendigo Vic" in the bottom right hand corner. Other trams in sequence are 15, 30, 302 (ex 29) and 28. Produced by Color Offset Marketing Pty Ltd, has placed for Stamp and Address box. Photo by Earl Ewers Dec. 1986.Has label on front left hand bottom of card with "1" inked on it.trams, tramways, bendigo, birney

Colour printed postcard of five Birney trams north bound in Pall Mall, lead by No. 11. Postcard has title "Bendigo Vic" in the bottom left hand corner. Other trams in sequence are 15, 30, 302 (ex 29) and 28. Produced by Color Offset Marketing Pty Ltd, has placed for Stamp and Address box. Photo by Earl Ewers Dec. 1986.Has "47" in a circle in the top left hand corner and a "William F Scott" label in the bottom left hand corner.trams, tramways, bendigo, birney, pall mall, tram 19

Set of four documents, advertising the Cafe Tram, Bendigo. .1 - Central Deborah - Cafe Tram - menu cover - with photographs and history on the back, c2000 - images 1 and 2 .2 - Pamphlet for above detail times, costs, duration and contact numbers - single sheet, double side, black and white printing - image 3 .3 - Folded colour pamphlet advertising the Cafe Tram and sponsors - image 4 and 5 .4 - Card advertising replacement to the "Cafe Tram", Bendigo "Ninesevensix" - same tram, different marketing etc - double side card - image 6 & 7.4 - has "42" in ink in top right hand corner.trams, tramways, bendigo, bendigo trust

Printed business size card, titled "How was your visit?", asking visitors to provide advice on their visit to the Ballarat Tramway Museum. Has the trip advisor logos.tramways, trams, trip advisor, btm, visitors, marketing

Real Estate advertising, marketing brochure or pamphlet, 240g stock, four colour, laminated after printing for the sale by tender of the former SEC Ballarat A power station, corner Ripon and Wendouree Parade, Ballarat. Agents Jens Gaunt, and Jones Lang Wootton. Has on the rear of the brochure an aerial photo. showing the location, location map and a short marketing statement. Three copies held. Two additional copies added 19/05/2006. See Reg Item 2783 for the contract of sale document.trams, tramways, power station, wendouree parade, sec, ballarat a power station