Historical information

The family-owned timber manufacturing business Pelco was started by Cecil Victor Woodfield in 1937. The joinery company Pelco began by making wooden ladders and was registered as the Palmerston Extension Ladder Company. C V Woodfield, who lived from 1884 -1959, arrived in Palmerston North from Canterbury NZ in the aftermath of the Great Depression to work in construction.

The company got its first step up when Woodfield was asked by a commercial painter to make a ladder, and the founder set up shop in a garage on Ruahine St. According to the company website, Pelco made its name in New Zealand with its Oregon Extension Ladders, and up until its closure, manufactured non-conductive Lamilite Ladders for the electrical supply and service industry worldwide.

The company was incorporated as a joinery business in 1946 and continued making high-end cabinetry for seven decades. Under director Geoff Woodfield, in the 1950s, the company embarked on the production of Fleetcraft plywood boats. Another water-related enterprise followed, with the manufacture of oars and paddles.

Its branded Gull Superior Oars and Paddles business began exporting in 1972 to Australia and subsequently to the United States, UK and Japan. The company ceased trading in April 2018 and was placed into receivership.

Significance

This pair of lightweight oars represents the maritime tradition of handmade oar making, which has evolved over the centuries. Their shape is still similar to early oars and continues to serve the same purpose, to steer and propel a boat.

Physical description

Pair of blonde varnished Tasman Fir oars with a flattened paddle at one end. Made by Gull of New Zealand, sold by James Edwards & Sons of Melbourne. Inscriptions on printed labels on the oars.

Inscriptions & markings

"GULL Superior Oars and Paddles, Pelco, Palmerston North NZ"
"JAS. EDWARDS & SONS, Boat Builders, Oar and Skull Makers, & Importers, PRINCES BRIDGE MELBOURNE"