Historical information

Longmore’s was a manufacturing chemical pharmacy of many over-the-counter preparations, including Sulphur Hair Restorer, Strengthening Tonic, Blood and Liver Pills, Asthmacur (for asthma) and Hoyle’s Miraculous Oil (for miracles unknown), He was a native of New South Wales, but his father, Mr. Joseph Longmore settled in Melbourne in the late 1850s. Mr Longmore was educated at the Melbourne Grammar School, and leaving early, he studied and qualified as a chemist. Argus “12 October 1921, Mr. Francis Longmore, chemist of Bourke Street was at his business on Saturday but he had a chill which developed into pneumonia, and he died yesterday morning. The funeral will leave from his residence Wontravell, Gower Street, Kensington. He was a widower, his wife having died a year ago and he leaves a grownup family of 2 sons and 6 daughters. Carlisle Francis Longmore and his certificate number as a pharmacist was No. 1440; he qualified as a pharmacist at his final exam in Victoria on 11 September 1905. He had three pharmacies in addition to the address on the covers, one on the corner of Flinders and King Streets, Melbourne, one at 130 Bourke Street East and one Brunswick Street, North Fitzroy. He also had another sideline in addition to his pharmaceuticals and this was White Crow Jelly Crystals made at his Food Products division in Melbourne

Physical description

A cardboard cylindrical container with a lift-off lid for 'Longmores Asthmapulv'.

Inscriptions & markings

Lid ASTHMAPULV. Around Lid ASTHMAPULV /FOR / ASTHMA
Relieves/ ASTHMA / HAY FEVER / BRONCHITIS / ASTHMAPULV / "This preparation contains......... labelled Poison" / Approx. Contents 3 1/2 oz. / LONGMORES / 361 Bourke Street / MELBOURNE / For Inhalation Only / DIRECTIONS ................ / Invaluable in severe cases of Asthma. ......... / (Patent Medicine) Act 1942........