Historical information

Carl Axel Nobelius established the Gembrook Nurseries in 1886 on sixty-three acres purchased from an original selector after the area's gold rush started to diminish. It was called the Gembrook Nurseries as it was located in the Parish of Gembrook, but it was commonly referred to as the Nobelius nurseries after its founder; especially as control of the remaining portions of the nurseries remained with the Nobelius family until 1955.

The Nobelius Nurseries had a substantial impact on the development of the township of Emerald, as local farmers were able to earn funds during the winter by working at the nursery which gave them financial resources while waiting for their own farms to become productive. The need to transport plants and trees to port quickly also contributed to the development of rail infrastructure in the region; C.A. Nobelius was one of thirteen witnesses to the Parliamentary Standing Committee on Railways in 1898 debating a rail connection between Gembrook and Ferntree Gully, which became today's Puffing Billy tourist service.

The nurseries occupied 280 acres at their peak in 1905, with more than one million trees available for sale at that time. The nursery focused on exotic fruit and ornamental species which were supplied to public parks and gardens all over the world. In several cases the nurseries were the first suppliers of the trees in Australia. Sales records show that trees were supplied to clients in Europe, Asia, the United States, Africa and New Zealand, as well as to many Councils and Government organisations around Australia, such as Melbourne's Fitzroy Gardens and Royal Botanic Gardens.

Emerald Museum records indicate that this photograph of the Gembrook Nursery was taken in the vicinity of Carramar, the family home built by Carl Axel Nobelius. The sixteen-room mansion was one of the premier estates in the region and was visited by guests including Dame Nellie Melba and the Governor of Victoria, Sir Reginald Talbot. The building still stands amongst gardens that feature original Gembrook Nurseries plantings.

Portions of the Gembrook Nurseries (and the Carramar estate) were sold at different times throughout the Twentieth Century, with the Emerald Country Club and Emerald Lake Park both occupying portions of the original land. In 1981 the final twelve acres were purchased by the Shire of Sherbrooke in recognition to be used as a heritage landmark in recognition of the site's significance.

Significance

The photograph is significant because it depicts the built environment and stock cultivation at the Gembrook Nurseries during the early decades of the Twentieth Century; a period in which the nurseries were the leading Southern-hemisphere supplier of plants and trees to public gardens around the world. Museum acquisition records indicate this photograph was taken in the vicinity of the 'Carramar' estate, the home of the Nobelius family.

Physical description

Black and white rectangular photograph printed on photographic paper. The photograph depicts cultivated fields, roads, fencing and buildings at the Gembrook Nurseries; in the vicinity of the 'Carramar' estate.

Inscriptions & markings

Obverse:
70 /
(?) nt /