Showing 17 items matching "the australian tourism commission"
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Federation University Historical Collection
Book, Dr Ian D. Clark et al, Pyrenees Shire, University of Ballarat, Tourism Planning and Development
... the australian tourism commission... gray djadja wurrung aboriginal clan the australian tourism ...The Themes that have been most prevalent in the Shire are: Major Mitchell's Impact Pastoral Runs in the Pyrenees Shire Aboriginal History Gold Rush Era Chinese History Wine ProductionPink soft covered book of 35 pages with fifteen appendices. It includes pull out maps and plans. nature based tourism, accommodation, restaurants, transport, attractions, funding, community interest, production development plan, trevor peek, geoffrey gray, djadja wurrung aboriginal clan, the australian tourism commission, tourism victoria, avoca, beaufort, snake valley, amphitheatre, landsborough, lexton, elmhurst, moonambel, mt cole, redbank, mount lonarch, lake goldsmith, st arnaud, lamplough, buangor, natte yallock, navarre/barkly, percydale -
Falls Creek Historical Society
Booklet - Falls Creek Resort Skiing Holidays 1992
... Promotion C/O Australian Tourism Commission in Tokyo, Japan.... of Australia's Southern Region Tourism Promotion C/O Australian Tourism ...This booklet is part of an annual promotional campaign for Falls Creek. It contains headings and sentences of information in Japanese, which reflects the increase in international tourism and marketing. It was designed by the Falls Creek Independent Property Owners, Victoria. The information panel on the back cover indicates it was part of Australia's Southern Region Tourism Promotion C/O Australian Tourism Commission in Tokyo, Japan.This item is important as it documents seasonal activities at Falls Creek and a changing approach to international marketing. An A4 sized marketing booklet, including images and advertising information printed on glossy paper. This publication includes headings and short lines of texts in Japanese script.falls creek marketing, falls creek information, falls creek international tourism, falls creek holiday brochures -
Kiewa Valley Historical Society
Souvenir Postcard Folder – Falls Creek Ski Village
Falls Creek Ski Resort developed during the construction of the Kiewa Hydro Electric Scheme built by the State Electricity Commission of Victoria. The first ski lodge was built in 1948 by workers from the scheme. The first lift, a rope tow, was built in 1951 and the first chairlift in Australia was constructed there in 1957. Falls Creek Post Office opened in 1958. Tourism was growing and being encouraged by local businesses.The souvenir postcard was produced by Mr S. K. Pearce a Mt Beauty businessman. It was a memento for skiers and visitors to the Falls Creek and Mt Beauty area to send to family and friends as a reminder of their visit to the region or to keep as a personal souvenir. It presented an excellent promotional opportunity for enterprising local businessmen to promote the area to skiers and tourists near and far. It also presents an excellent pictorial history of the Falls Creek area around the late 1950's and 1960's.Colour postcard folder (unused) containing 12 labelled colored photos of the Falls Creek ski area and surrounds with a blank 'page' entitled 'Correspondence' and another for the address.falls creek, skiing, snow sports, s. k. pearce, tourism, secv -
Kiewa Valley Historical Society
Maps - Bogong x2, Tawonga, Omeo, Dargo, Victoria and others, 1. Bogong Alpine Area; 2. Bogong 8324; 3. Tawonga Topographical; 4. Omeo 8433; 5. Dargo 8323; 6. Victoria State
1. Bogong Alpine Area (outdoor Leisure Map. survey & Mapping Victoria, Government of Victoria, Edition 2, reprinted 1991 with an image of Mt. Feathertop on the front. Information for tourist in the Alpine National Park: Bogong Area. Including: recreational activities, history, weather and vegetation and a list of walks together with locality maps and photographs. The front cover has an image of Mt Feathertop against a blue sky with yellow writing 'Bogong Alpine Area', there is a yellow triangular block on the right hand top corner with black writing 'Outdoor Leisure Map. On the bottom edge is a block of yellow with black writing 'Survey & Mapping Victoria' and a light green map of Victoria with 'VICMSP' printed in white. 2. 8324 Bogong Victoria, Edition 1, Commonwealth of Australia 1981. A topographical Map: 1:100,000 scale (1 cm to 1 KM). Map has a red cover with white writing together with a white block and black writing and a map insert. 3. Tawonga Topographical Map - Forests Commission Victoria, / revised 5/9/77, DEG No. 68-G/399. A Tawonga 803 folded map in a beige colour with the back blank. 4. Omeo 8433 Victoria, Edition 1, Department of Natural Resources. The map has a red and white cover with black writing and a simple map of Australia at the bottom. 5. 8323 Dargo, Edition 1, Commonwealth of Australia. A red and white cover with a map insert. 6. Victoria State Map, Hema Maps, 2002. Hema Maps, State Map, colourful cover with a map of Australia and four tourism photographs. Scale 1: 850,000 An inscription handwritten in blue pen "Trappers Gap to Mitta Mitta 1" to 1 mile". There are some pen markings and notations of tracks.maps, bogong, omeo, tawonga, dargo, victoria, bogong alpine area -
Marysville & District Historical Society
Postcard (item) - Colour postcard, Nucolorvue Productions Pty. Ltd, Steavenson Falls, Marysville, Pre 2009
A colour photograph of Steavenson Falls in Marysville in Victoria.A colour photograph of Steavenson Falls in Marysville in Victoria. The Steavenson Falls is named after the Victorian Assistant Commissioner of Roads and Bridges, John Steavenson who arrived in Victoria in the early 1860s. This postcard was produced by Nucolorvue Productions Pty. Ltd. as a souvenir of Marysville.MARYSVILLE, VICTORIA The Falls are a spectacular feature/ of the Marysville district. From/ dusk to Mid-Night the falls are/ illuminated by its own Hyrdo-/ electric power. (Ministry of Tourism and Forests/ Commission of Victoria) NU-COLOR-VUE/ OF/ AUSTRALIA PLACE/ STAMP/ HERE POST CARD NCV. 173 - NUCOLORVUE PRODUCTIONS PTY. LTD./ COPYRIGHT Printe in Australiasteavenson falls, marysville, victoria, nucolorvue productions, postcard, souvenir, john steavenson -
Marysville & District Historical Society
Ephemera (Item) - Information brochure, Marysville and District Tourist and Progress Association, Explore MARYSVILLE, Unknown
An information brochure with photographs and locations of various accommodation sites and businesses in Marysville as well as activities to experience in and around Marysville. This brochure was produced by the Marysville & District Tourist & Progress Association with the support of the Victorian Tourism Commission.An information brochure with photographs and locations of various accommodation sites and businesses in Marysville as well as activities to experience in and around Marysville.Supported by/ Victorian/ Tourism/ Commission Produced by Marysville/ & District Tourist & Progress Assoc. Inc.marysville, victoria, australia, information brochure, scenic motel, marysville motel hotel, the cumberland, tower motel, the olde yarra track shoppe, cross country ski hire, restaurant tirol, danish coffee garden, kufstein inn, lake mountain, mary-lyn resort, dalrymples guest cottages, marylands guest house, blackwood holiday lodges, abor green galleries, marysville & district tourist & progress association, victorian tourism commission -
Marysville & District Historical Society
Ephemera (Item) - Information brochure, Marysville and District Tourist and Progress Association, Explore MARYSVILLE DISTRICT, Unknown
An information brochure with photographs of accommodation sites and businesses in Marysville as well as activities to experience in and around Marysville. This brochure was produced by the Marysville & District Tourist & Progress Association with the support of Tourism Victoria.An information brochure with photographs of accommodation sites and businesses in Marysville as well as activities to experience in and around Marysville.Supported by/ Victorian/ Tourism/ Commission Produced by Marysville/ and District Tourist and Progress Association Incorporatedmarysville, victoria, australia, information brochure, all terrain tours, baree cottages, marylands country house, may-yn holiday resort, blackwood lodges, cross country ski hire, marysville hotel motel, maryton park, the cumberland, dalrymples guest cottages, nanda binya lodge, st fillan, kerami house, kufstein inn, silver birch restaurant and bar, tower motel, mathilde's of marysville, steavenson falls, marysville and district tourist and progress association incorporated, tourism victoria, darrowby deer farm, esa camp, lake mountain ski school, marysville caravan park, marysville ski hire, pancake loft, the old yarra track shoppe -
Marysville & District Historical Society
Ephemera (Item) - Information brochure, Marysville and District Tourist and Progress Association, Explore MARYSVILLE DISTRICT, Unknown
An information brochure with photographs of accommodation sites and businesses in Marysville as well as activities to experience in and around Marysville. This brochure was produced by the Marysville & District Tourist & Progress Association with the support of Tourism Victoria.An information brochure with photographs of accommodation sites and businesses in Marysville as well as activities to experience in and around Marysville.Supported by/ Victorian/ Tourism/ Commission Produced by Marysville/ and District Tourist and Progress Association Incorporatedmarysville, victoria, australia, information brochure, all terrain tours, baree cottages, marylands country house, may-yn holiday resort, blackwood lodges, cross country ski hire, marysville hotel motel, maryton park, the cumberland, dalrymples guest cottages, nanda binya lodge, st fillan, kerami house, kufstein inn, silver birch restaurant and bar, tower motel, mathilde's of marysville, steavenson falls, marysville and district tourist and progress association incorporated, tourism victoria, darrowby deer farm, esa camp, lake mountain ski school, marysville caravan park, marysville ski hire, pancake loft, the old yarra track shoppe -
Marysville & District Historical Society
Postcard (item) - Colour postcard, Nucolorvue Productions Pty. Ltd, Steavenson Falls, Marysville, Pre 2009
A colour photograph of Steavenson Falls in Marysville in Victoria.A colour photograph of Steavenson Falls in Marysville in Victoria. The Steavenson Falls is named after the Victorian Assistant Commissioner of Roads and Bridges, John Steavenson who arrived in Victoria in the early 1860s. This postcard was published by Nucolorvue Productions as a souvenir of Marysville.NU-COLOR-VUE/ OF/ AUSTRALIA MARYSVILLE, VICTORIA. The Falls are a spectacular feature/ of the Marysville district. From/ dusk to Mid-Night the falls are/ illuminated by its own Hydro-/ electric power. (Ministry of Tourism and Forests/ Commission of Victoria) PLACE/ STAMP/ HERE POST CARD NCV.173 - NUCOLORVUE PRODUCTIONS PTY. LTD./ COPYRIGHT Printed in Australiamarysville, steavenson falls, victoria, postcard, nucolorvue productions, souvenir, john steavenson -
Marysville & District Historical Society
Postcard (item) - Colour postcard, Nucolorvue Productions Pty. Ltd, Steavenson Falls Illuminated at night, Pre 2009
A colour photograph of Steavenson Falls in Marysville in Victoria, illuminated at night.A colour photograph of Steavenson Falls in Marysville in Victoria, illuminated at night. The Steavenson Falls is named after the Victorian Assistant Commissioner of Roads and Bridges, John Steavenson who arrived in Victoria in the early 1860s. This postcard was produced by Nucolorvue Productions Pty. Ltd. as a souvenir of Marysville.NU-COLOR-VUE/ OF/ AUSTRALIA MARYSVILLE, VICTORIA. The Steavenson Falls illuminated at Night by its own hydro-electric/ power. (Ministry of Tourism and Forests/ Commission of Victoria) PLACE/ STAMP/ HERE POST CARD NCV.167 - NUCOLORVUE PRODUCTIONS PTY. LTD./ COPYRIGHT Printed in Australiamarysville, steavenson falls, victoria, postcard, nucolorvue productions, souvenir, john steavenson -
Marysville & District Historical Society
Postcard (item) - Colour postcard, Nucolorvue Productions Pty. Ltd, Steavenson Falls Illuminated at night, Pre 2009
A colour photograph of Steavenson Falls in Marysville in Victoria, illuminated at night.A colour photograph of Steavenson Falls in Marysville in Victoria, illuminated at night. The Steavenson Falls is named after the Victorian Assistant Commissioner of Roads and Bridges, John Steavenson who arrived in Victoria in the early 1860s. This postcard was produced by Nucolorvue Productions Pty. Ltd. as a souvenir of Marysville.NU-COLOR-VUE/ OF/ AUSTRALIA MARYSVILLE, VICTORIA. The Steavenson Falls illuminated at Night by its own hydro-electric/ power. (Ministry of Tourism and Forests/ Commission of Victoria) PLACE/ STAMP/ HERE POST CARD NCV.167 - NUCOLORVUE PRODUCTIONS PTY. LTD./ COPYRIGHT Printed in Australiamarysville, steavenson falls, victoria, postcard, nucolorvue productions, souvenir, john steavenson -
Federation University Historical Collection
Report, Cultural Landscapes Study of Creswick Goldfields Area for Australian Hertiage Commission
White bound report with clear covergoldfields of victoria, goldfields tourism, marketing, tourism, creswick, creswick goldfields, allendale, broomfield, rocklyn, bullengarook, mollongghip, dean, scrub hill, clarkes hill, creswick railway station, creswick school of forestry, sawpit gully, oak gully, creswick cemetery, kingston, creswick avenue of honour, kerrins bridge, berry deep leads mine system, australasian mine site, creswick alluvial workings, calembeen park, ascot, anderson's mill, smeaton, hepburn lagoon -
Falls Creek Historical Society
Booklet - Inbjudan - Swedish Article about Falls Creek 1991
This article is from the Swedish ski magazine "Inbjudan" in 1991. In 1977 a group of cross country skiers in Mount Beauty, decided to form a cross country ski club. Some of them had skied in Norway and taken part in the Norwegian Birkebeiner Ski Race in 1979, the Birkebeiner Nordic Ski Club was formed. In 1989, a 42km event named the Australian Birkebeiner Ski Marathon was held and the organisers also included a half distance of 21km called the Birkebeiner and a 7km event called the Birkebeiner Lite. This article outlines the work of Allan Marsland, the Birkebeiner Nordic Ski Club, the Alpine Resorts Commission, the Australian Ski Federation and Tourism Victoria to be accepted into the Worldloppet international series.This item is important as it documents seasonal activities at Falls Creek Alpine Resort A magazine cover and article about the quest to be included in the Worldloppet series, including text and black and white images.skiing, ski, falls creek, victoria, school holidays, winter, snow, winter sport, 1990s, marketing, graphic design -
Falls Creek Historical Society
Photograph - Jack Maddison Leading horses on the Bogong High Plain
The images in the Bogong Village Collection were displayed in Bogong Jack’s Tavern for over 20 years and were donated to the Falls Creek Museum when the Tavern closed in 2021. In 1939, the State Electricity Commission of Victoria established a field headquarters at Bogong to house workers and their families for the Kiewa Hydroelectric Scheme which ran from the 1930s to the 1960s. The workmen's camp was originally started with tents and was called Junction Camp. By 1947, the village supported 300 workers and their families. It included 40 houses, a hostel for single staff, a post office, a police station, a medical centre, and a primary school. The staff hostel was known as Kiewa House. At the completion of the Scheme, in the 1960s, the village was opened to public/tourism use. In 1968 the Victorian Education Department acquired the camp buildings and four houses from the State Electricity Commission of Victoria to establish an Outdoor Education Centre which operated for over 50 years. The Kiewa Hydroelectric Scheme was privatized in the 1990s and sold to Southern Hydro, before being acquired by AGL in 2005. In 2023 the Grollo Group signed a 73 year sublease on Bogong Village and has plans for its redevelopment as a workers’ village. John Maddison and his wife Mary Padman emigrated from London to Australia in 1850 with their five sons. Jack (John James William Maddison) was one of their great grandsons. In 1877 Jack’s grandfather George Maddison selected land between the East and West Kiewa branches of the Kiewa River - known as the "Island". It is now known as Mount Beauty. The Maddison family built Aertex Hut at the top of T Spur at Mt. Bogong for use when grazing cattle. It later became known as Maddison's Hut. Staircase Spur walking track at Bogong was formerly known as Maddison’s Track as it is the path once used by the Maddison family to drive their cattle on to the high plains. These images are significant because they feature the son of a pioneering family on the Bogong High Plains.A black and white photograph of Jack Maddison leading horses on the Bogong High Plains.bogong alpine village, bogong high plains, maddison family mt beauty, maddison's hut, aertex hut, -
Clunes Museum
Book, PHOTOGRAPHS: PILBARA TOURISM COMMISSION THE AUSTRALIAN, SHORT GUIDE TO NATIVE TITLE, Mar-00
... PHOTOGRAPHS: PILBARA TOURISM COMMISSION... PHOTOGRAPHS: PILBARA TOURISM COMMISSION THE AUSTRALIAN NATIONAL ...PUBLISHED BY THE NATIONAL TITLE TRIBUNALlocal history, book, reference, -
Melbourne Tram Museum
Map, Surveyor General for the Victorian Tourism Commission, "Victoria Australia Tourist Guide", 1985
Folded map of Victoria, showing in colour relief Victorian area, national parks, highways, towns, railways, airport, wine growing areas, towns with information centres, historic parks, ski fields. NSW and SA show major towns and highways. Front cover includes an image of a Z class tram and two penguins. Has town index. Folded 7 folds horizontally by 3 folds deep. On rear is a listing of locations with major tourist destinations provided. Provides location of VicTour offices. Prepared by the Surveyor General for the Victorian Tourism Commission, printed by the Government Printer, 4th edition 1985.trams, tramways, victoria, map, victour, tourism -
City of Melbourne Libraries
Photograph, Commercial Travellers' Association, Victoria, Board Room
Description: Seven seated and 15 standing men dressed in suits around a long table in a panelled room hung with formal portraits of men. A trophy sits on the long table amongst loose paper sheets. The Commercial Travellers’ Association of Victoria (CTA) was formed at a meeting of 40 commercial travellers held at the Duke of Rothesay Hotel, 24 Elizabeth Street on 1 December 1880. Their charter was to advocate for better working conditions for commercial travelling salesmen, including improved accommodation at discounted rates and travel concession fares. At first by locomotive, horse and buggy, steamers and horseback, later also by motor car and motorcycle, “The Man on the Road” went into the back-blocks of the country to extend the interests of commerce to the stores and households of Australian regional towns and isolated settlements. Affiliated organisations existed in all states and New Zealand and in 1895 they integrated to form the United Commercial Travellers’ Association of Australasia (UCTAA). By the turn of the 20th century, the Victorian branch of the CTA had 421 Association Members and 520 Club members. The CTA continued to hold meetings in leased rooms in hotels and offices until 1898 when they commissioned purpose-built premises at 190-192 Flinders Street (extant, now the Macstore, next to former Metropolitan Gas Company Buildings). Designed by leading architectural firm of brothers H.W. & F.B.Tompkins (Dimmey’s Model Store, Swan Street, London Stores, Herald and Weekly Times, Myer building, Diamond House, Centreway Arcade, Manton’s Store) in the Queen Anne Revival style at the cost of £20,000, the four storey building had a facade of red Northcote bricks and an entrance of Pyrmont stone. It was very modern for the time, featuring elevators, offices, bars, kitchen, dining, card and billiard rooms and 31 bedrooms with shared bathrooms for the footsore travellers. However, despite adding two storeys in 1901, and another storey and a basement in 1905, they soon outgrew their premises, and in 1912 the CTA commissioned a new building at 328 Flinders Street. At this time, buildings in Melbourne were constrained by the city height limit of 132 feet (40 metres)- the maximum height of firefighting ladders. The new CTA building was the tallest building in Melbourne until 1932 when regulations changed allowing the Manchester Unity Building to be built. The new CTA headquarters was the epitome of comfort and luxury with cutting edge facilities to ease the fatigued salesman and prepare him for another stint on the road. General Secretary, James Davies travelled to Britain and America to acquire the very best and latest innovations. After visiting the new premises, Punch magazine 11 June 1914 reported “furnishings, appliances, and labour-saving conveniences which were more than up to date- they were up to-morrow.” The Edwardian Baroque style building was again designed by architects H.W. & F.B. Tompkins at the cost of £100,000 and built by contractors F.E. Shillabeer and Sons (Nicholas Building, Kellow-Falkiner Pty Ltd car showroom). The nine storey plus basement building is of steel frame construction with concrete floors. The ground floor facade is of grey granite and above that it is faced with cream glazed bricks chosen to combat discolouration from the pollution emitted by Flinders Street Station trains across the road. The facade is decorated with mascarons, gum leaf trim and balconies with classical style balustrade. The club was entered through revolving doors into a two storey high, circular, domed lobby with white columns, American oak panelled walls and intricate mosaic flooring. The ceiling is festooned with plaster gum leaf and gum nut detail, a theme that is repeated throughout the building. The basement kitchen had modern, labour saving appliances that would be the envy of any Edwardian housewife, including an electric toaster, a potato peeling machine, heated dumb waiter, dishwashing machine and electric refrigeration and cooking. It serviced the commodious second floor dining room which seated 200 people and the cafe/breakfast room, 80 people. Members were permitted to entertain their lady friends there for afternoon tea between the hours of 3 and 5 pm every day, except Sunday. The members’ facilities included a barbershop, clothes pressing machine, boot cleaning chair, pipe and cigar stall with electric humidor, public telephones, lockers and safe deposit. The building was serviced with five elevators, a built in vacuum cleaning plant, hot water radiators and linen and postal chutes. The first floor was devoted to business and relaxing, containing the Board, Writing, Reading and four Business Rooms. The board room had Queensland maple panelling with huge blackwood tables topped with blue morocco and golden tortoise-shell trim and cane bottomed chairs. Large framed photographs of past presidents since 1884 lined the walls. The Reading Room ran the whole width of the building. Arthur Streeton’s painting “Between the Lights, Princes Bridge 1888” and Frederick McCubbin’s “Looking North from Mount Macedon” were hung there, as well as paintings by renowned Australian artists Hans Heysen, Walter Withers, John Mather, Jan Hendrik Scheltema. The Argus 30 May 1914 quipped “Around the walls hang evidences that the commercial traveller's soul has not been killed in his pursuit of commerce”. The blackwood panelled room was furnished with Queen Anne style tables and chairs and green leather armchairs with inviting rocker foot rests allowing weary travellers to relax after traversing the railways and dusty roads of Victoria while planning their next sales trip. “The Australasia Traveller” Volume 10, Number 2, April 1914 page 35 noted “An attendant will be constantly employed on this floor to take care of the stationary supply, to tidy up newspapers, and generally study the convenience of members.” The third floor was for amusements with billiards, a bar and four rooms for playing cards, dominoes and chess. The huge billiard room had seven Alcock billiard tables including a table in a partitioned match-room for tournaments, exhibitions and matches. The walls were lined with members’ cues and for spectators, comfortable lounges with marble topped tables and electric bell pushes for drinks service. There were 150 bedrooms over five floors, each with their own telephone and wash basin and five suites with a private sitting room attached. There were four bathrooms per bedroom floor and capacious, well-lighted shaving rooms. Top rate club tariff for bed and breakfast - 6 shillings, if called for a country train leaving Melbourne before 8am - 4 shillings, suite and breakfast- 9 shillings, sixpence. “The Australasia Traveller” Volume 10, Number 2, April 1914 page 35 reported “All “early calls” will be made from the Club Office to Bedrooms by means of the Telephone, so that instead of waking everybody else up on the corridor, only the member concerned will know that it is his unpleasant duty to get up.” The new CTA premises was widely regarded as the finest club in the Southern Hemisphere. The CTA also built the adjacent six storey Commerce House with 52 sample rooms for travellers to display their wares with the remainder rented to retail businesses and a post and telegraph office. After the CTA moved into their new, larger premises in 1914, neighbouring department store Ball & Welch expanded into the former CTA. The CTA saw themselves in a nation building role and were an influential lobby group to the Government. They advocated for inter city trunk telephone lines, standard gauge railway lines between NSW and Victoria, improved roads and highways, the Murray River water scheme and maintaining the White Australia Policy. They were very active in fund raising for the war efforts. The CTA offered its members support in other ways with benevolent funds for widows and orphans, mortuary, accident, sickness and an annuities fund for members over 65 years. There were scholarships for members’ children and home purchase scheme to assist with home ownership. A secondary membership scheme provided access to non commercial travellers (men only) to its exclusive club premises. They also organised social events and activities such as billiard tourneys, golf tournaments, dances and an annual “Smoke Social” which was a social event where men gathered for a formal dinner, community singing, lectures, speeches and of course, to smoke! Daylesford born James Davies OBE, (1865-1931) worked at the CTA for 50 years, starting as an office boy and working his way up to General Secretary and editor of the monthly trade journal for UCTAA members, “The Traveller” (1890-1905, later “The Australasian Traveller” 1905-1924 and then “The Australian Traveller” 1925-1976) and the annual colour supplement magazine “Australia To-Day” (1904-1973). “The Australasia Traveller” featured commentary on the issues of the day like wars, tariffs and trade, articles on new products and hotel recommendations and their rates and lots of advertising, especially alcohol, tobacco and accommodation in regional hotels. There were regular columns, each illustrated with a line drawing and these included “Our Immigration Record” a state by state summary of arrivals of “desirable immigrants” to Australia, while bemoaning the declining (white) birth rate. The column followed the arrival of British boys sent to Australia as agricultural apprentices to work on rural properties which were short of labour. Between 1913-1928, 1750 “Barwell Boys”, some as young as 14 years of age arrived in South Australia to work. NSW had a similar program known as the Dreadnaught Boys Scheme where 5595 boys immigrated between 1911-1939. The boys were considered of “good British stock”. There was a “Home Page For The Ladies” showcasing the latest fashions in women’s clothing, millinery and hairstyles and tips and trends in home furnishings.“Children’s Corner for Dear Little Folks” which featured puzzles, jokes and stories and members could send in photographs of their children. “Road Echoes” devoted to “The Man On The Road” and his doings. “Face Massage, Smiling is the Best Face Massage”, the humour page full of jokes and funny stories. “Railway Rumbles” news of innovations, timetables, tickets and grumbles about lavatories, food and drinking water on trains and at railway stations. And in case we forget that members had a home away from their CTA home, gardening tips with “The C.T. as Gardener” column. The annual magazine “Australia To-Day” was a vehicle to promote Australia here and overseas as a modern, prosperous country with abundant opportunities and pleasant climate. It sought to showcase its manufacturing, agriculture and tourism and encourage British immigration to Australia. The magazine featured articles about recently arrived migrants at work, quirky native flora and fauna, beach culture, recreation and the Australian way of life in the settler nation. Many of the articles were written by politicians of the day, including Robert Menzies. The UCTAA commissioned original artwork for the front covers and feature articles of “Australia To-day” from leading Australian artists. These included Norman Lindsay, Frederick McCubbin, Napier Waller, Lionel Lindsay, Hans Heysen, C Dudley Wood, Louis McCubbin, Penleigh Boyd, Louis Buvelot, Christian Waller and Ellis Rowan and her Australian wildflowers. Some of the photographs in “Australia To-Day” were provided by state and federal government departments as well as manufacturers, newspapers and mining companies. Amongst the credited photographers was Helmut Newton who later earned world acclaim as a fashion photographer, and architectural and industrial photographer Wolfgang Sievers (unfortunately their photographs remain in copyright and aren’t available online). Also featured was Richard C. Strangman, a professional photographer from Canberra, William Howieson of Melbourne, who has 22 photographs in the collection of NGV, Tasmanian wilderness photographer Frederick Smithies, Athol Shmith, portrait photographer and educator from Melbourne, Gordon de Lisle, a Melbourne commercial, industrial, aerial and society portrait photographer. (One of Gordon’s assignments was as the stills photographer for the 1959 movie “On The Beach” filmed in Melbourne). Photographs taken by acclaimed Antarctic and official war photographer Captain Frank Hurley OBE for Adelaide’s Centenary were also featured. The Australian Government was keenly aware of the influence and quality of the UCTAA publications. On 1 June 1914 The Age reported that to advertise Australia in Great Britain and elsewhere, the Department of External Affairs purchased 6500 copies of “Australia To-Day” magazine for £515 to distribute free to “places where they are most likely to come under the notice of a desirable class of immigrants.” In 1950, the office of Prime Minister Robert Menzies ordered 2550 copies of that year’s issue of “Australia To-Day” for the Department of Commerce and Information to distribute. The CTA donated their archives to University of Melbourne Archives which includes original artworks and photos used in “Australia To-Day” (Melbourne University has digitised 1114 photos) and sundry items including trophies, ashtrays, commemorative souvenirs, menus, a rare “Safechek” sovereign changer, a bust of James Davies and even a CTA embossed wash bowl and chamber pot. After the death of General Secretary James Davies in 1931, the CTA held the annual “James Davies Memorial Cup” golf tournament at various Melbourne golf courses, the winner receiving a splendid silver cup. “Table Talk” magazine photographs from 29 June 1933 depict the travellers beautifully (and I would say correctly) attired in tweedy plus fours, Fair Isle knitwear, flat caps and of course fringed brogues. I have been unable to ascertain whether the trophy in our photo is for golf or another CTA social activity. The CTA Victoria membership peaked in 1951 with 4,672 Aassociation members and 3,693 Club members. In 1959, Hollywood came to Melbourne when film stars Gregory Peck, Ava Gardner, Anthony Perkins and Fred Astaire descended to film ‘On the Beach,’ directed by Stanley Kramer. The film is based on the bestselling Neville Shute novel about the aftermath of World War Three, a nuclear war that has obliterated most of the Northern Hemisphere. Radioactive dust is heading toward Australia and everyone is preparing for death. Scenes with Anthony Perkins were filmed in the CTA billiards room as the exclusive Pastoral Club. Anthony Perkins’ character, Lieutenant Commander Peter Holmes of RAN tells Gregory Peck’s character, Commander Dwight Lionel, that The Pastoral Club is…"A mahogany and polished brass sort of place-some people claim it was the stuffiest club in the Commonwealth” before assuring him that despite shortages, the club is likely to have some Scotch left. In a scene at the Pastoral Club two, old (probably red faced) codgers discuss the challenge of drinking all of the 400 bottles of Gould Campbell vintage port in the club wine cellar before they succumb to radiation sickness in five months time. The NGV has 12 photographs in their collection of wardrobe stills of Ava Gardner modelling costumes designed by the Fontana Sisters of Rome for “On The Beach”, taken by Italian photographer G.B.Poletto. During the filming, Gregory Peck and his family stayed at “Kurneh” 206 Domain Road, South Yarra, the former home of three times Grand Slam winner Norman Brookes. Through the decades, Australian society was changing and in order to stay relevant, the CTA had to change too. In 1971, two women were elected for club membership, although they were only granted limited access to the club’s facilities and in 1972, women were invited for the first time to participate in the previously men only annual “Smoke Social”. In 1975, dwindling membership forced the closure of The Commercial Travellers’ Association building and in 1977, the building was sold, with the CTA ceasing to operate in 2014. It was the end of the road for the “Knights of the Road”. In 1992, the CTA building at 328 Flinders Street was placed on the Victorian Heritage Register in recognition of its architectural and cultural significance. The building has been meticulously restored with many of the original fittings, decorative plasterwork, mosaic flooring, stained glass windows, columns, chandeliers and the panelling made from Australian timbers retained. After renovations the building became first the Euro Asia Hotel, then the Duxton Hotel and in 2005 The Rendezvous Hotel, Melbourne. In tribute to the history of the building and the film “On The Beach”, the Rendezvous Hotel has the Ms Ava Bar, Perkins room, Mr Tompkins restaurant, Commerce Room and the Davies Room.commerce, clubs and associations, queen anne style architecture, federation/edwardian style architecture, railways, card games, department stores, agriculture, tourism