David Fletcher Jones (1895-1977) was a travelling hawker who opened a business in Liebig Street, Warrnambool in 1924. In 1931 he opened The Man's Shop at the corner of Liebig Street and Koroit Street. He sold suits and overcoats tailored in the work rooms upstairs. In 1948 his factory known as Pleasant Hill was opened in Flaxman Street in Warrnambool, the site of an old quarry. In 1951 the company Fletcher Jones and Staff was formed with the staff owning 51% of the shares, By the 1970s Fletcher Jones and Staff had become one of the largest clothing companies in Australia with 55 shops and 3000 employees. In 1992 the Warrnambool City Council bought the factory and gardens with the site now a tourist attraction. Although the name is retained today for trading purposes the original Fletcher Jones company has been dissolved. The screen is a representation of the Fletcher Jones factory post 1967. It a wool tapestry by Martin Prider who was a painter and caretaker what the Fletcher Jones factory. He lived in one of the Fletcher Jones cottages on site. (Robin Boyd Age Small Homes Scheme, today Heritage listed.)This is an interesting memento of the Fletcher Jones company and the factory. It was done by a local resident and features the famous Fletcher Jones gardensTapestry fire screen in a rectangular light timber frame depicting the Fletcher Jones Factory Gardens. The screen has two timber feet, non relective glass and appears to be a wool tapestry. The image of the gardens is after 1967 as the silver ball is included and that was erected in 1967. Nilfletcher jones company and warrnambool factory, pleasant hill warrnambool, martin prider, fletcher jones, tapestry of fletcher jones factory

This suit was made to order in 1975 for Ted Henry at a Fletcher Jones factory, probably the one in Warrnambool. The other items were obtained at the same time. David Fletcher Jones began his business by opening shops in Liebig Street Warrnambool in the 1920s. His Man's Shop sold suits and overcoats and manufactured men's clothing on site. In 1946 a Fletcher Jones shop was opened in Melbourne and a factory was opened in Warrnambool in 1948. The Fletcher Jones and Staff Company expanded and became well known throughout Australia for the quality of its men's and women's clothing. The Company ceased business in 2011. The surname "Henry" is well known in Warrnambool and district. These items are important mementoes of Fletcher Jones and Staff one of the most significant Australian businesses originating in Warrnambool..1 Carry bag, oblong shaped made of pale orange cloth with full length white zip and dark brown edging and stitching It has a maker's label on the interior. .2 Black plastic clothes hanger with suit maker's name and logo .3 Silk and cotton tie in black, beige and tan broad stripes. It has two labels attached. .4 Man's trousers. The trousers are made of wool and polyester woven pattern in brown. grey and tan. There is a metal zip, The pockets have cream cloth lining . There are two labels. There are loops for a belt. .5 Man's suit coat made of the same material as the trousers (above). It has three butttons on each sleeve and two on the front. It is fully lined with brown cloth and cream lining on the sleeves. It has a maker's label. There is some padding in the shoulders. There are two internal pockets and three on the exterior.Celsius 30 A woolblendmark fabric developed for summer 80% new wool 20% polyester Henry L. 30.6.75 654 silk 35% cotton MADE IN ENGLAND.ted henry, fletcher jones and staff company, fletcher jones factory warrnambool, men's clothing

This skirt was made by the Fletcher Jones company as part of the uniform of the Penleigh Grammar School, Essendon, Melbourne. David Fletcher Jones (1895-1977) setup as a travelling hawker in the 1920s selling drapery in Western Victoria. In 1924 he opened a store in Warrnambool, moving into a two-storeyed building in Liebig Street in 1931. He manufactured and sold men's clothing at this site, opening a store in Melbourne in 1946 and a factory in Warrnambool in 1948. The company of Fletcher Jones and Staff, established in 1951, opened more stores and factories and operated Australia-wide and became well-known firstly for its production of men's trousers and later men's and women's clothing. By 2011 the Warrnambool factory was sold and the company dissolved. This skirt is of interest as a fine example of the quality clothing made by the Fletcher Jones clothing company. This business commenced in Warrnambool and was a dominant one in Warrnambool (and Australia) during the 20th century.This is a woman's tartan skirt in green and navy tonings. The skirt is pleated at the back and sides and has a silver-coloured metal buckle at the left side. It has metal clips and buttons that adjust the waistline size and a green cloth folder designed as a wallet with a press stud closer inside the front waist.College Apparel by Fletcher Jones Australiafletcher jones clothing stores

This is a woman's kilt (skirt, shawl and pin). Two of the objects were made by the Fletcher Jones clothing company. The Tartan is the Australian tartan which was designed by John Reid, a Melbourne architect, when he entered a competition run by the Scottish Australian Heritage Council. He chose the colours of the Outback as the basis of his tartan. The tartan is design registered in Australia (No. 97439). (Source: District Tartans, P. Smith and G Teall, 1992). This outfit was possibly made around 1990. David Fletcher Jones who served in World War One had a itinerant drapery business in the Western District before opening a tailoring business in Warrnambool in 1924.He began to specialise in men's clothing and in 1946 opened a shop in Melbourne. In 1948 he opened a clothing factory in Warrnambool and formed a new company Fletcher Jones and Staff. The company expanded to all states of Australia and included the manufacture of both men's and women's clothing making it one of the best known clothing companies in Australia. The company dissolved in 2011 This is a fine example of a Fletcher Jones clothing product and comes from a firm which was a dominant industry in Warrnambool and known Australia wide. It has further cultural significance being in The Australian Tartan..1 An orange/tan checked woollen kilt with a pleated skirt and straight panel at the front with a side fringe and a metal buckle It has an adjustable waist with buttons and metal clips. .2 A triangular shaped shawl in the same material as .1 .3 A metal pin or brooch in the shape of a sword and a circular piece with a swan image and a motto ENDURE FORT..1 Fletcher Jones AUSTRALIA'S FINEST CLOTHING PURE NEW WOOL .2 FLETCHER JONES AUTRALIA'S FINEST CLOTHING MADE IN AUSTRALIA .3 ENDURE FORT fletcher jones clothing company, warrnambool industries, australian tartan, tartan, australian tartan kilt, fletcher jones kilt

This display case stood in the foyer of the Fletcher Jones shop in Flaxman Street, Warrnambool which was in the factory complex. The fleece came from the property of Jim Wilson of Camperdown . It is from a merino flock bred from original flock dating back to the time of John MacArthur, founder of the Australian wool industry. David Fletcher Jones, ( 1895 -1977) established his men's clothing shop in Warrnambool in the 1920s and from this grew an Australia wide company Fletcher Jones and Staff which was famous for its men's wear and later women's clothing. By 2011 the Warrnambool factory was closed and the company dissolved.This item is of particular interest as it came from a Fletcher Jones shop. Fletcher Jones factory and shop were part of a major industry in Warrnambool's history. As the notice in the display case says the fleece "represents living evidence of a mile stone in Australia's laudable history of fine wool growing"This is a large glass display case, mounted on a wooden base. It contains a sheep fleece and a framed notice containing typed information.fletcher jones clothing company, merino wool growing in australia

These thread spools come from the Fletcher Jones Factory in Warrnambool. They would have been used in the sewing and manufacture of the men's and ladies' garments made at the factory. The Fletcher Jones factory was established by David Fletcher Jones in 1948. David Fletcher Jones (1895-1977) set up as a travelling hawker selling drapery in the Western District in the 1920s. In the same decade he opened a shop in Warrnambool manufacturing men's clothing, specialising in the production of men's trousers. In 1946 a Fletcher Jones shop was opened in Melbourne and a company, Fletcher Jones and Staff, was established in 1951. The company expanded to manufacturing both men's and women's clothing, opening outlets in all States and becoming well-known Australia-wide. The company was dissolved in 2011 and the Warrnambool factory was sold.These items are of interest as a memento of the Fletcher Jones Factory and the Fletcher Jones company, one of the most important businesses ever established in Warrnambool and certainly one of the most cherished by the local Warrnambool community..1 A wooden stand with upright spikes holding 11 spools containing coloured thread (various colours). The threads are on blue and black plastic reels. .2 A wooden stand with upright spikes holding 16 spools containing coloured thread (various colours). The threads are on blue and black plastic reels.fletcher jones and staff pty ltd, fletcher jones factory warrnambool

This dressmaker's model has been made by a New York firm (1971 model) and comes from the Fletcher Jones Factory in Warrnambool. It would have been used for making and displaying ladies' clothing made at the factory. David Fletcher Jones (1895-1977) served in World War One and in the 1920s set up as a travelling hawker selling drapery in Western Victoria. In 1924 he opened a men's wear shop in Warrnambool and manufactured in sute. In 1946 a Fletcher Jones shop opened in melbourne and in 1948 a factory was established in Warrnambool with a new company, Fletcher Jones and Staff begun in 1951. The company initially specialized in men's trousers but later expanded into both men's and women's clothing. It became an Australia-wide company known throughout the country until it ceased in 2011 and the Warrnambool factory buildings were sold.This dressmaker's model is of considerable interest as a memento of the Fletcher Jones and Staff Company, founded in Warrnambool, employing many local people for a great number of years and known throughout Australia for its quality products and pioneering business model as a founder and staff co-operative.This is a dressmaker's model with the body section (bust and torso) having a fabric cover over a wooden core. The top section is bronze-coloured with a silver rim. Beneath the body section is a wire frame and a metal base on castors. The castors are rusty and the fabric is broken in places. Collapsible model 1971 22 WOLF FORM Registered perfect model forms N Y 140 5th Avefletcher jones and staff, fletcher jones factory warrnambool, warrnambool history

This sports coat was made at a Fletcher Jones factory about the 1970s. David Fletcher Jones (1895-1977) served in World War One and in the 1920s set up as a travelling hawker selling drapery in Western Victoria. In 1924 he leased three shops in Liebig Street, Warrnambool and in 1928 opened his Man's Shop at the intersection of Koroit/Liebig Streets. He manufactured men's clothing on site in a new building erected in 1931. In 1946 a Fletcher Jones shop was opened in Melbourne and in 1948 a factory was established in Warrnambool with a new company Fletcher Jones and Staff established in 1951.This company then operated in other States and known Australia-wide firstly for its production of men's trousers and later for men's and women's clothing. By 2011 the Warrnambool factory was closed and the company dissolved. This coat was bought by Lew Officer, a member of a family with pastoral interests in the Western District.This item is of considerable historical interest as an example of the high quality work produced by the Fletcher Jones and Staff Clothing Stores. This company was a key industry in Warrnambool in the 20th centuryThis is a man's sports coat made of Harris tweed hand woven in the Outer Hebrides made from Scottish-grown wool. The checked material is in brown tonings. The coat has a brown material lining and there are two brown buttons down the front and two on each sleeve. The collar has a grey felt lining.fletcher jones clothing stores, warrnambool, harris tweed jacket, lew officer

This waistcoat was made for Mr Alan Vinnell by the Fletcher Jones Man’s Shop in 1946 and was worn by Mr Vinnell at his wedding in Lang Lang on 27/4/1946 to Miss Madge Ridgway. Alan was the son of Albert Vinnell and Ada Rose Wood. He attended school in Macarthur about 40 kilometres northwest of Warrnambool. The Fletcher Jones Man’s Shop was located at the corner of Liebig and Koroit Streets in Warrnambool. David Fletcher Jones (1895-1977) served in World War One and in the 1920s set up as a travelling hawker selling drapery in Western Victoria. In 1924 he leased three shops in Liebig Street and in 1928 he moved to the Koroit/Liebig Streets intersection with his Man’s Shop. He manufactured men’s clothing on site. In 1931 a new set of two-storeyed buildings was erected on the site and Fletcher Jones moved into the building. In 1946 a Fletcher Jones shop was opened in Melbourne and in 1948 a factory was established in Raglan Parade, Warrnambool with a new company, Fletcher Jones and Staff established in 1951. This company became known Australia-wide, firstly for the production of men’s trousers, and later men’s and women’s clothing. By 2011 the Warrnambool factory was sold and the company dissolved. This waistcoat is of historical interest as an example of the high quality work produced at the Fletcher Jones Man’s Shop in Warrnambool in the mid 1940s. The Fletcher Jones business became one of the most important ones in Warrnambool in the 20th century and the early 21st century.This is a sleeveless woollen waistcoat made of blue striped material with a black cotton backing. The back has two black cotton flaps with a metal buckle to allow for the tightening of the coat across the back. The inside is lined with a cream, yellow and grey striped cotton material. The waistcoat has one inside pocket with a button enclosure and four outside pockets. The waistcoat has six black buttons on the outside and a maker’s label stitched on the inside. ‘Fletcher Jones The Man’s Shop Warrnambool Mr A. Vinnell Date 15/2/46’fletcher jones man’s shop warrnambool, history of warrnambool, albert vinnell, vinnell

Fletcher Jones Clothing Factory was a key industry in Warrnambool from 1948 to its closure in 2005. The business was founded by David Fletcher Jones (1897-1977), a clothing manufacturer and retailer who worked as a hawker in the Western District following service with the A.I.F. in World War One. In 1924 Fletcher Jones opened three shops in Liebig Street selling men’s wear, hosiery and linen and operating a small tailoring business. He moved his shop to another location in Liebig Street and began to concentrate on men’s trousers production. In 1946 he opened a shop in Collins Street in Melbourne and eventually had stores and factories all over Australia. In Warrnambool he opened his factory at Pleasant Hill in Flaxman Street in 1948 and became a major Warrnambool employer, with over 1000 employees at one time. He transformed his business into a co-operative, with the name, ‘Fletcher Jones and Staff’ registered in 1947. The business diversified into other ranges of clothing for men and women but failed to compete with cheaper overseas clothing imports and the factory and shops were closed in the early 21st century. 001143.1 Project Book. This project book tells the story of the establishment and development of the Fletcher Jones company across the various stores which were established in Melbourne, Adelaide, Sydney, Geelong and Hobart. It explores the philosophy behind the business and milestones achieved and the factory gardens. The book itself provides an example of schoolwork completed in the mid 20th century. 001143.2 Booklet: Plusites: This is a staff booklet which has items of interest relating to staff such as births deaths and marriages. It tells of renovations and happenings in regard to the various shops around the country as well as trading figures. It tells of the royal visit of 1954 and other social events and items of interest around the various shops. 001143.3 Flyer :The text on this flyer also tells the story of the development of the Fletcher Jones brand to the point where there in the year2000 retail expansion was still happening but the Warrnambool workforce had shrunk from over 1000 at the peak to approximately 200. The company had commenced importing a range of clothing by this time These three items present different views of a company which was an important part of industry in Warrnambool for over 60 years in the latter part of the 20th century. The founder was one of Warrnambool’s most well respected people and many district people had connections to the firm. 001143.1 Project Book. Brown mottled card cover with cream insert for personal details. Back cover plain cream. It contains a student’s project work on the Fletcher Jones company. Some is handwritten and also contains a number of black and white photographs throughout the book. A coloured map of Australia is in the middle pages. 001143.2 Booklet: Plusites. White light card cover with dark blue text and diagram. Bottom left of page has a map of the coastline of Victoria. 20 pages. 001143.3 Flyer. Advertising Flyer re factory direct sales at Warrnambool. Black text with maroon border and Fletcher jones logo at the bottom and 4 photographs at the top. 001143.1 Project Book. T Cronin 4B WHS 001143.2 Booklet: Plusites. Vol 1 No 1 June 1954. 001143.3 Flyer fletcher jones, warrnambool history, fletcher jones and staff pty ltd

These shorts come from the Fletcher Jones clothing factory in Warrnambool. They have never been worn. David Fletcher Jones (1895-1977) served in World War One and in the 1920s set up as a travelling hawker selling drapery in the Western District of Victoria. In 1924 he leased three shops in Liebig Street Warrnambool and in 1928 he moved his business to the corner of Koroit and Liebig Streets. He manufactured men’s clothing on site with the business known as the Men’s Shop. In 1931 he moved into a newly-erected two-storeyed building on the site. In 1946 he opened a store in Melbourne and in 1948 he established a clothing factory in Warrnambool with a new company set up in 1951 – Fletcher Jones and Staff. This company became known Australia-wide with its production, firstly of men’s trousers and later both men’s and women’s clothing. By 2011 the factory was closed and the company dissolved. These shorts are of interest as an example of an item made at the Fletcher Jones factory in Warrnambool. The Fletcher Jones Clothing Company, known throughout Australia, was one of the most important industries in Warrnambool in the 20th century. These men’s shorts are made of polyester and viscose and are light brown in colour. They have an elasticised waist band with five buttons and a corded lining, three pockets and a nylon zip front opening with a metal fastener. The shorts have two labels stitched into the inside of the garment and one paper label attached to the shorts by a nylon clip. ‘Fletcher Jones Australia’fletcher jones factory, history of warrnambool

This pair of jeans comes from the Fletcher Jones factory in Warrnambool. David Fletcher Jones (1895-1977) served in World War One and in the 1920s set up as a travelling hawker selling drapery in the Western District of Victoria. In 1924 he leased three shops in Liebig Street Warrnambool and in 1928 he moved the business to the corner of Koroit and Liebig Streets with his Man’s Shop. He manufactured men’s clothing on site. In 1931 a new set of buildings was erected on the site and Fletcher Jones moved into the new building. In 1946 a Fletcher Jones shop was opened in Melbourne and in 1948 a factory was opened in Warrnambool with a new company Fletcher Jones and Staff established in 1951. This company became known Australia-wide, firstly for the production of men’s trousers and later for both men’s and women’s clothing. By 2011 the factory was sold and the company dissolved. These jeans are retained as an example of the clothing made at the Warrnambool Fletcher Jones factory. The Fletcher Jones clothing company was one of the most important businesses in Warrnambool in the 20th century. This is a pair of blue cotton jeans pants with yellow stitching and a metal zip The garment has four pockets. The back pocket has the maker’s label and there are two labels attached to the inside. The front inside top section is lined with white material. ‘Fletcher Jones Australia’fletcher jones clothing company, history of warrnambool

David Fletcher Jones was born in Bendigo in 1895. He served in World War 1 and returned in 1917 and with a war repatriation loan bought a hawkers wagon and commenced working a circuit around the Western District. In 1924 he bought a business in Warrnambool and after an initial shaky start he started to build his business. He was well regarded and involved in the town and the 1960-70’s saw the Fletcher Jones brand and factory expand to become one of the largest employers in the town. Ownership was based on a co-operative model with employees owning shares in the company. As well as manufacturing he had a number of retail stores across Australia. This item is likely to be a prop from one such store. A minor item which is linked to an important part of Warrnambool’s past.Piece of wood shaped like a necktie with advertising slogan and small diagram in black text.Fletcher Jones says “Gentlemen prefer Blends” You will never wear a colour that hurts your eyes_ When you accept the help of “The Man’s Shop”sir fletcher jones, david fletcher jones, fletcher jones warrnambool

This finely crafted skirt has been made at the Fletcher Jones clothing factory. David Fletcher Jones served in World War One and following this had an itinerant hawker's business in the Western District . In 1924 he opened a tailoring shop in Liebig Street, Warrnambool and began to specialise in the production of men's trousers. In 1946 he opened a shop in Melbourne and in 1947 the firm of Fletcher Jones and Staff Pty. Ltd. was registered. In 1948 a clothing factory was opened in Warrnambool and in the 1960s Fletcher Jones shops had extended to other states of Australia and later the merchandise was extended to men's and women's clothing. It was one of the best known businesses in Australia. The Fletcher Jones company was dissolved in 2011. This is a fine example of a Fletcher Jones item of clothing. The Fletcher Jones clothing business was one of the most important businesses ever to have been in Warrnambool and the factory gardens survive as a tourist attraction in Warrnambool.This is a reversible black, grey and white checked woollen, woman's skirt. It is fully pleated on a waist band which can be buttoned either side. There is a zip on the side next to the waist band.THE Two -Way SKIRT by FLETCHER JONES PURE NEW WOOL SIZE 14fletcher jones clothing company, warrnambool industries

This piece of cloth came from the Fletcher Jones factory in Warrnambool. David Fletcher Jones (1895-1977) served in the First World War and in the 1920s set up as a travelling hawker selling drapery in the Western District of Victoria. In 1924 he leased three shops in Liebig Street, Warrnambool and in 1928 he moved to the Koroit/Liebig Streets intersection with his Man’s Shop. He manufactured men’s clothing on site. In 1931 he moved the business into a new two-storeyed building on the site. He opened a Fletcher Jones shop in Melbourne in 1946 and in 1948 a factory was established in Warrnambool. In 1951 the business of Fletcher Jones and Staff was established. The company expanded and became known Australia- wide, firstly for the production of men’s trousers and later both men’s and women’s clothing. By 2011 the Warrnambool factory was sold and the company was dissolved. This piece of material is of interest as an example of the cloth used in the Fletcher Jones factory in Warrnambool. The Fletcher Jones clothing company, known Australia-wide, was one of the important industries based in Warrnambool in the 20th and early 21st centuryThis is a bolt of check corded material in grey and blue tonings. It is stained in various places.fletcher jones clothing stores, warrnambool, history of warrnambool

These trousers have been made by Fletcher Jones and Staff. This business was established by David Fletcher Jones (1895-1977) in 1924 when he leased three shops in Liebig Street, Warrnambool. In 1928 he moved his business to the main retailing area near the Liebig Street/Koroit Street intersection. In 1931 a shop built to Fletcher Jones’ requirements was erected and by 1938 he had a staff of 40. By 1945 FJ trousers were sold in 123 stores in Victoria and in 1948 the Fletcher Jones factory was established in Flaxman Street Warrnambool, officially named Pleasant Hill. In 1951 the company became Fletcher Jones and Staff and by the mid 1970s the staff had 75% ownership. By this time FJ and Staff had become one of the largest clothing manufacturers in Australia with 55 shops and almost 3000 employees. The range of clothing was enlarged to include both men’s and women’s wear. In the 1980s, after the death of Fletcher Jones, the abolition of import tariffs and the availability of cheap imported clothing caused the Fletcher Jones Company to decline and to be sold to a Geelong company. By 2011 all Fletcher Jones shops had closed. These trousers are of great interest as they are a product of a Warrnambool business that was nationally and internationally known in the 20th century for its quality men’s wear, especially the Coverdine brand trousers. The Fletcher Jones business remains one of the most important businesses, (if not the most important), that ever existed in Warrnambool. It employed a great number of local people in the second half of the 20th century, and is remembered with great fondness by many people in the city and surrounds today. The Fletcher Jones Gardens at the Factory site are still maintained today and are a tourist attraction in the city. These are a pair of brown Fletcher Jones trousers made of Coverdine material (87.5% wool with nylon). There is some lining around the waist area and the legs are turned up at the end with some leather binding inside the bottom legs. The waist band is stiffened and is fastened with a metal clip and two buttons. The waist band has two adjustable areas using tabs and two buttons each side. The back pockets also have buttons.fletcher jones and staff, coverdine fletcher jones trousers, history of warrnambool, david fletcher jones

This majestic peacock embodies technical achievement, skill and ingenuity of artisans during the 19th century. It is now known as the 'Loch Ard Peacock' and was designed and modelled in 1873 by Paul Comolera (1818-1897), and fired in one piece at the Minton factory at Stoke-on-Trent in the United Kingdom in 1875. The peacock has been portrayed in symbolic motifs and has figured heavily in folktales and fables since antiquity, and many cultures around the world see it as a symbol of beauty, rebirth and power. Wealthy Victorians, loved majolica, and the large peacock would have been the ultimate home accessory, as a conservatory ornament – combining their desire for nature, the exotic and vibrant colours. The peacock model was listed in catalogues by Minton & Co. for a retail price of 35 guineas or sold as a pair for 90 guineas. Minton & Co. was founded in 1793 by Thomas Minton (1765–1836) and became famous pottery and porcelain manufacturers. Comolera was a French artist and sculptor, renowned for dramatic naturalistic forms, and life-size renditions of birds and animals that won him admiration in public and artistic circles. He was employed by Minton & Co. from 1873 to 1880, and the life-sized peacock became his best known work. Comolera, kept a live peacock loaned from the nearby Duke of Sutherland's Trentham Hall Estate in his studio, to create a life-size model of fine buff earthenware model, which was then hand painted in brilliantly coloured green and blue glazes to mimic the peafowl’s dazzling plumage. There are no surviving production records, but according to documents in the Minton Archive, nine peacocks were made by Comolera. However, today some historians now believe that twelve were fired at the Minton factory, research is still on-going. These peacocks were so admired that the Minton & Co. used them as exhibition showpieces at International Exhibitions in London, Paris, and the United States of America, assuring the company had a worldwide reputation. So, when Melbourne hosted an International Exposition in 1880, Minton & Co. sent out ceramics, tiles and in particular, this peacock was intended to be part of their exhibit in the British Court in the Exhibition Building, built in the Carlton Gardens. The early dispatch date (1878) indicates that the company may have intended to exhibit their wares including the peacock at the 1879 Sydney International Exhibition, but the company did not take up this option. The ship that Minton & Co. used to bring the peacock and their other wares to the Australian colonies was the ill-fated Loch Ard, which sunk after striking Mutton Bird Island near Port Campbell, Victoria in calm foggy weather in June 1878 on the final leg on the ships journey to Melbourne. The loss of 52 lives made it one of Victoria’s worst shipwrecks. Therefore, this peacock never made it to the grand exposition in Melbourne, as Minton & Co. had planned. Charles McGillivray dragged this peacock, still in its original packing case onto the beach in the gorge just two days after the Loch Ard went down. The peacock was rescued unscathed apart from a chip on its beak (only repaired in 1988). After a disagreement with Melbourne Customs Officer, Joseph Daish, McGillivray stopped his salvage operations, leaving the peacock on the beach. The second salvagers were James Miller and Thomas Keys. Miller was a member of the firm Howarth, Miller and Matthews, Geelong, who had brought the salvage rights to the Loch Ard wreck on 10 June. When Miller and Keys arrived at the wreck site, a storm had washed many of the salvaged goods including this peacock back into the sea. The two men found the peacock in its case ‘bobbing along in the water’, and pulled it back to the beach. To ensure the peacock wasn't washed out to sea again, Miller and Keys hauled the packing case containing the peacock up the gorge's cliff face to the top, ready to be transported. In an interview in 1928, Keys claimed that at the time of the rescue the head had broken from the body. This account was proven to be true in 1988, following the birds display in Brisbane. This peacock began its life in Australia, not in grandeur of an International Exhibition as intended, but in the hallway of a simple domestic house in Geelong. It appears Minton &Co. did not attempt to buy this peacock back. Florence Miller, daughter of James Miller (Loch Ard salvage rights holder), later remarked that the only item of real value rescued from the wreck had been the peacock and that this had been kept by her father in the family home for many years, and became a treasured family possession. As such, this 'Loch Ard peacock' was almost forgotten and mistaken with other Minton peacocks around the world. Florence tried to sell the peacock due to financial difficulties in the 1930s but was unsuccessful. While attempting to sell the peacock, it was displayed in the window of the Argus newspaper office on Collins Street, and at the National Museum on 1st June 1935, the date of the 57th anniversary of the Loch Ard wreck. As a result, the peacock again attracted public attention with books, newspaper and magazine articles being published telling the story of its survival from a shipwreck. After Miller's death, the peacock remained in an antique dealer's shop in Melbourne for many years until it was bought at auction by Frank Ridley-Lee, in the 1940s, who displayed the bird at his home in Ivanhoe/Heidelberg. The peacock remained in the hands of the Ridley-Lee, until it was offered for sale in 1975 as part of Mrs Ridley-Lee's estate. In 1975, an advertisement in Melbourne newspaper, the Age announced the sale by auction of the art collection of the Ridley-Lee estate that included this peacock. The peacock was not sold at this time, as the reserve price of $4500 was not met. This news was passed on to the board of the newly created Flagstaff Hill Maritime Village. Urgent efforts were made to raise the necessary funds through fundraising by the Warrnambool City Council and public donations. The Fletcher Jones Company and the Victorian Government contributed half of the of the cost. On 9 September 1975, the peacock was purchased by Flagstaff Hill Maritime Village, and it found a new home at the maritime museum. Since, it has only left Warrnambool twice. Firstly, in 1980 at the centenary celebrations of the Royal Exhibition Building in Melbourne, and secondly, in 1988, the peacock was given pride of place at the entrance to the Victorian Pavilion at the Brisbane World Expo, acknowledging that this Minton majolica peacock is the most significant shipwreck object in Australia. The Minton majolica peacock is considered of historical social and aesthetic significance to Victoria and is one of only a few 'objects' registered on the Victorian Heritage Register (H 2132), as it is a most notable and rare object associated with the Minton factory of the 1870s and works by the celebrated sculptor Paul Comolera along with the wreck of the Loch Ard on the Victorian coastline. This Minton peacock is historically significant for its rarity; it was one of only 9-12 known to exist. The shipwreck of the Loch Ard is also of significance for Victoria and is registered on the Victorian Heritage Register Ref (S 417). Flagstaff Hill has a varied collection of artefacts from Loch Ard and its collection is significant for being one of the largest accumulation of artefacts from this notable Victorian shipwreck. The collections object is to also give us a snapshot into history so we can interpret the story of this tragic event. The collection is also archaeologically significant as it represents aspects of Victoria's shipping history that allows us to interpret Victoria's early social and historical themes. The collection is historically significant is that it is associated, unfortunately with the worst and best-known shipwreck in Victoria's history. The peacock, resplendent in polychrome glaze, stands perched on a rocky plinth decorated with vines, leaves, flowers, blackberries and wild mushrooms. The peacock’s breast is cobalt blue; the wings and legs are in naturalistic colours. The tail is a mass of feathers coloured in green, ochre blue and brown — a fantastic display of artistry and Minton expertise. Inscribed at the base :P Comolera, and a Minton & Co. design number: 2045.flagstaff hill, warrnambool, maritime museum, shipwreck coast, loch ard, loch ard gorge, peacock, paul comolera, victorian heritage register, minton peacock, minton & co., stoke upon trent, bird figures, mintons, ceramics, international expositions, majolica, naturalistic, staffordshire